Archive for March, 2008

26
Mar

Poor Economy Good For SEO?

   Posted by: eckweb    in seo, small business


No doubt, if you’ve watched any television in the last month you’ve heard Gloom and Doom comments from just about every news station concerning the economy.

Comments range from “We’re in a recession.”, “Sectors are in recession.”, “We’re heading for a depression.”, “It’s not a matter of if, but when.”, etc!

So, how does a poor economy affect Search Engine Optimizers? I will have to say it depends on the service and the prices.

My company, Eckweb has always been geared towards small and home based businesses and because of that, we’ve always kept our prices as low as possible. Yes, we work long and hard and yes, we could make more money because our results are extremely good and the majority of our clients stay with us for many years. But, that isn’t our goal.

I base my comment on the last 2 months. The number of proposal requests we’ve received in the last 2 months has increased by 40% from the average. The number of new clients we’ve been getting has increased by 20% from the average.

This tells me that companies are searching for cost effective and result oriented search engine optimization services. That’s a sign of the economy worries.

So, I think that if SEO firms work their prices to help business owners they will do very well during this difficult economic time. It may be with us for quite a while.

What do you think?

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12
Mar

SEO Is More Than Just The Keywords

   Posted by: eckweb    in internet marketing, seo, small business


Many website owners are under the impression that all you need to do is select certain keyword phrases, put them on the website pages and “ta-da”, the website will show up on the search engines. In first place no less.

Well, if you know anything about SEO and Internet marketing you know that’s not true.

But what many people who know a little about SEO think is that if they just choose the right keyword phrases and put them in the right places on a website page they’ll get listed in those coveted top positions. Well, that’s partly true. Yes, you do need the right keyword phrases and you do need to put them in certain places on a website page but you also need incoming links using those same keyword phrases.

What many people don’t talk about is the structure of the website. Mainly “silo structured websites”. It’s basically a method of how to structure a website so that it not only uses the keyword phrases that are needed but also the Latent Semantic Indexing. Here’s a video below explaining the use of Silo Structured Websites.

So, the idea is to basically create several different departments on your website and to add content to each department. Each page under that department would have a keyword phrase that is related to the main keyword phrase of the department. This advises Google that your department is complete.

If you look at your website like a store, think about all the different departments in that store. If you were to go to the women’s clothing department in a store and you found that they had no slacks, well, that’s just a bit odd. It’s not a complete women’s clothing department. Make sense?

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4
Mar

Is Your Business Pro-active or Re-active?

   Posted by: eckweb    in home business, seo, small business


Okay, there’s more and more talk about recession, inflation, downturn in the economy, etc. Seems as if it’s going to get worse before it starts to get better. Personally, from talking to my clients, I think we’re already in a recession but I don’t think the government wants to use the bad “R” word just yet. They’ll wait and hang it on the next president!

Either way, whether we’re in one or not, are you waiting to react to it or are you already taking steps to survive it?

One mistake many small businesses make is that they don’t take the time to prepare. It’s easy to see why, small businesses are inundated with work. One or a few people are doing the work of 20! There seems to be no time to sit down and prepare! But, it’s so extremely important to the success of the business, really!

If you’re waiting, don’t. Gather your employees, friends, colleagues, family members, whatever and begin brainstorming ways to generate extra income. If you sell batteries retail, consider adding wholesale. If you specialize in treating eating disorders, consider adding nutritional services to your list. Whatever it is, begin thinking about the different ways that you can use the products and/or services that you already offer.

If you’re beginning to prepare, good for you. I’m sure you’re busy writing blogs, articles and brainstorming ways to sell outside of your comfort zone.

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