Esther C Kane

Many website owners are under the impression that all you need to do is select certain keyword phrases, put them on the website pages and “ta-da”, the website will show up on the search engines. In first place no less.

Well, if you know anything about SEO and Internet marketing you know that’s not true.

But what many people who know a little about SEO think is that if they just choose the right keyword phrases and put them in the right places on a website page they’ll get listed in those coveted top positions. Well, that’s partly true. Yes, you do need the right keyword phrases and you do need to put them in certain places on a website page but you also need incoming links using those same keyword phrases.

What many people don’t talk about is the structure of the website. Mainly “silo structured websites”. It’s basically a method of how to structure a website so that it not only uses the keyword phrases that are needed but also the Latent Semantic Indexing. Here’s a video below explaining the use of Silo Structured Websites.

So, the idea is to basically create several different departments on your website and to add content to each department. Each page under that department would have a keyword phrase that is related to the main keyword phrase of the department. This advises Google that your department is complete.

If you look at your website like a store, think about all the different departments in that store. If you were to go to the women’s clothing department in a store and you found that they had no slacks, well, that’s just a bit odd. It’s not a complete women’s clothing department. Make sense?