Esther C Kane

If you drive a car then you know how much MORE money is coming out of your pocket these days for the gas for that car. Maybe you’ve changed your driving habits, maybe you’re telecommuting more or carpooling, maybe you’re thinking twice about going out just for a few items at the grocery store.

Let’s face it, we’re in a new America! The next few years are not going to be easy as we adjust to new ways of doing things. It’s not just the gasoline that’s affecting our lives, it’s the global economy, the value of our dollar and the sheer number of companies and infrastructure that the US is selling off to other countries and foreign companies just so we can pay some bills. I just shake my head in amazement that it’s happening, but it is.

So, how is this affecting the Internet? Well, good news! It’s a positive effect. According to emarketer.com, Internet sales in June 2008 rose by 11%. In that same time period, JCPenney reports a 7.4% decrease in store sales but an 8.7% increase in Internet sales. The Gap reported an 11% decrease in store sales but a 21% increase in Internet sales.

The Internet is becoming the new Mall! Not only for products, but for services as well.

So, come on, if you haven’t seriously begun marketing your website, or, I can’t imagine but, if you don’t even have a website, get going!! What are you waiting for? This new America will be on the Internet, the world is on the Internet. Make yourself heard (and found) on the Internet!