Esther C Kane

Article marketing is by far the best, easiest, cheapest, most effective type of Internet marketing. The website owner has total control and can write as many articles as they wish. So, what’s the glitch? Many website owners don’t think they can do it.

I just got off the phone with a client who is just terrified of having to write! She’s so concerned with getting “just the right” text, making sure the grammar is perfect, etc. It’s so overwhelming that she doesn’t do any writing at all!

What’s my comment? “Can you talk?” – If you can talk, then you can write.

I’m no master writer, (as you can tell). But I know my business, I know SEO and Internet marketing and talking about that is not a problem. So, if I can talk about it, I can absolutely write about it. I just imagine myself at a networking group, in front of someone, talking about whatever the topic of the article is. That’s it. No magic, no panel of reviewers, nothing. Just me and the keyboard and my imagination.

How do I know what to write about? That’s easy too. I go to Google News and type in a word or phrase. For me that would be something like, “Internet marketing”, or “seo”, or “search engine optimization”. I then sort the articles by date and I get a list of updated news on the topic. I also keep a list of blogs that I read daily which help to keep up with the news in my industry as well.

Writing articles doesn’t have to be daunting or overwhelming. Keep it simple and focused on your topic. You can do it.

So, what do you think? Is article marketing for you? It should be.