Esther C Kane

Just in case you’re not sure how to pronounce this new search engine, it’s pronounced “cool”.

The story goes that 3 of the co-founders of Cuil are former Google engineers so the speculation that Cuil will be true competition for Google can’t be ignored. But is it really? Well, let’s give it a try, we’ll compare some searches on Cuil and on Google and the results they present from the first page of results.

Keyword Phrase: name tags
On Cuil: I got 1,451,401 results – all relevant
On Google: I got 51,200,000 results – all but 1 relevant

Keyword Phrase: south florida attorneys
On Cuil: I got 3,063,754 results – all relevant
On Google: I got 2,150,000 results – all but 2 relevant

Keyword Phrase: vacations to hawaii
On Cuil: I got 22,353 results – all relevant
On Google: I got 13,1000,000 results – all relevant

In this short exercise, Google had more items “indexed” in 2 of the 3 examples, but Cuil had more relevant results in all their examples. Also, the layout on Cuil takes a little getting used to but I like the photos and I like the tabs, when they are present.

All in all, I think Cuil may present as an alternative to Google but if it will be able to truly compete with Google’s massive marketing? Well, only time will tell!