Esther C Kane

Mobile web marketing may become the next Internet frontier to conquer. I say maybe because there are conflicting reports of it’s future, mainly because of the iPhone product.
You see, most products (cell phones, psp’s, ebook readers, etc.) that have small screens and access the Internet cannot read “regular” websites very well. That means they have [...]

So, you want better search engine placement?
You’re having trouble getting into that first page of Google for your keyword phrases?
You’re scratching your head, you don’t know what else you can do?
Let me turn the light on for you. BE UNIQUE!
I don’t mean in a general sense, I mean think outside of your box. If you [...]

What’s REALLY important when measuring website metrics and analytics?
Now that Google has officially announced that they will no longer accept any automation tools scanning their search engine for website rankings, some SEO firms and SEO webmasters are wondering what can they use for their Website Metrics and Analytics? Honestly, they should have been using other [...]

Local internet marketing for small businesses does not have to be extremely expensive. It does not necessarily mean you have to spend hundreds of dollars on adwords and local advertisements online. Instead, the same Internet marketing strategies used to market small business websites on the Internet on a global level, are used at the local [...]

Here at Eckweb, we specialize in working with small businesses as well as home based businesses. So, that means we usually get to deal directly with the business owners. We love that! After all, who’s more passionate about their business than the owner? (Answer – no one!) This relationship allows us to tap into the [...]

The first 30 minutes of every day (well, I do tend to take Saturdays off) – but anyway. The first 30 minutes of every day I spend on my social networking. (I’d love to spend more but I just don’t have the time!)
Twitter.com is one of the social media programs that I belong to. Amongst [...]

If you’ve done any Search Engine Optimization (SEO) work or Internet Marketing work (or both) then you’ve probably read about Google’s rankings and how they look at website themes. And if you haven’t read this, well, let me introduce you to the concept.
Google’s “world domination plan” (sarcastically said) is to provide it’s users with the [...]

So many of my clients are reliant on the search engine rankings report, it seems to be the most popular report that is viewed on the list of monthly reports that I provide my clients.
But is it REALLY indicative of how the website is doing? In short, NO!!
So, why do I provide my clients with [...]

Ever wonder how Google sees your site? I mean, when the Google robots crawl your website page, what do they see, exactly?
There are several search engine simulator tools out there but a new one, and very good one is by seoconsult.co.uk.
Simply type in the url of the website page you’re researching and you’ll see what [...]

Okay, if you’re anything like me, you’ve got a gazillion bookmarks on your computer and in some sort of organization, whether it works or not, it’s some kind of organization! One of those folders of bookmarks is probably for articles or items that you want to read but just don’t have the time to do [...]