Esther C Kane

The first 30 minutes of every day (well, I do tend to take Saturdays off) – but anyway. The first 30 minutes of every day I spend on my social networking. (I’d love to spend more but I just don’t have the time!)

Twitter.com is one of the social media programs that I belong to. Amongst the personal comments and insights that are usually on Twitter, once in a while there’s a real business question or event or insight and those are the ones that I love the best. After all, it doesn’t matter to me whether someone chooses chinese or mexican food that night, what do I care? So, I tend to gloss over those comments and focus on the useful ones.

So, last week or so, SmallBizTrends asked a Tweet Question. “What techniques should you use to “treat your blog as a business if you want it to grow”? Tweet your answers back.” Of course, I tweeted back with several techniques. She emailed me the next day to let me know she was going to use one of them in her next blog.

Today, I saw her blog, “How To Treat Your Blog as a Business” and there I am, with a link to my blog! Great for bringing in traffic and better yet for incoming links to my blog.

So, when you take a look at Twitter, don’t immediately dismiss it as just another frivolous social commentary site. It’s networking! Online networking! After all, when you go to a business group meeting, what percentage of the time are you talking “social” and what percentage of the time are you talking “business”? | digg story