If the economy news of last week (and today) have you worried about your outgoing expenses, consider replacing some traditional advertising with SEO services.
SEO – aka Search Engine Optimization, is an extremely affordable and cost effective method of advertisement. And if your SEO firm is any good, they’ll not only advertise your website, but they’ll also help you to create a website that functions with your office. What I mean to say is that the website should not be used just for advertising. It should also be used as an integral part of your office.
For example: An attorney’s office may get anywhere from 20-50 calls per day asking for directions to the office. If that information was on their website and if their website was easily accessible for their clients to find, that number of calls just for directions may decrease down to 5. That would save the staff time and energy.
Another example: A physician’s office receives new clients daily. Because extra time is needed for new clients to complete paperwork, the doctors’ schedules often get delayed to accomodate the new patient. But if the website had those forms already online, and the patient simply had to fill them out online and click “submit” – the forms would not only be printed in legible print, they would also be immediately sent to the physicians office to be printed and placed in the folder awaiting the arrival of the new patient.
The idea is to USE your website – it’s not just for advertising.
BUT, as far as using it for advertising, professional SEO is the way to go for affordable marketing. Here at Eckweb, we average 200% ROI for our clients’ (after 12 months of marketing) and we’re very proud to serve the small business community with our extremely affordable rates. How many advertising campaigns can give you that kind of return?
SEO involves several factors:
1) Optimization of your website pages. That means cleaning up the code, doing keyword research, re-writing the content on your pages and adding information to your pages.
2) External marketing – things like article marketing, external links and social media marketing all work to improve your search engine placement.
3) Continuous change – alter your website at least twice a month and the search engines will LOVE you. What they see is an active website which, for them, means an active business.
Follow these simple steps and you’ll survive this economy in much better shape! So, go ahead. Get going on your SEO campaign today. If you don’t have an SEO firm in mind, contact Eckweb Designs, Inc. for a FREE SEO quote.
