Esther C Kane

So many website owners spend the majority of their time and dollars marketing their business websites that they forget their names are also part of their business!
Here are some examples:
Mickey Arledge sells name tags, awards and trophies and much more through several websites. He’s been in business for many years and there are thousands of [...]

What do people search for on the Internet? You’d be surprised!
One way you can find out is to check out Google Trends’ HotTrends section. They list the top 100 search trends. Today is November 24th and a pattern emerged on today’s list, the pattern is “Thanksgiving”. I bet you think people are searching for things [...]

Yesterday I was watching a news station, can’t remember if it was MSNBC or CNN but either way, the reporter was talking about the Obama Condoms that she just purchased in NYC! I know that America, and the world for that matter is on an Obama Kick but really, condoms?!
Well, why not? I’m sure that [...]

In his article, A Future View of Social Media and How To Prepare Today, Augie Ray reports that there are “two broad categories of actions that marketers should take now to pave the road to future Social Media success. The first is to execute the traditional best practices that create and strengthen brands. The second [...]

A Day In The Life Of A Search Engine Optimizer
Some business owners begin Internet marketing on their own. They read the small business guides and learn all they can about search engine optimization. It’s a great way to begin Internet marketing because, in my opinion, it gives the business owner first hand knowledge of what [...]

The 2008 Christmas season will definitely be a reflection of the economy at the time. And by all accounts, the economy during Christmas 2008 will not be good. As more and more economists tell us that we haven’t yet hit rock bottom, the worst is yet to come, etc. I think it’s only fair to [...]