So many website owners spend the majority of their time and dollars marketing their business websites that they forget their names are also part of their business!
Here are some examples:
Mickey Arledge sells name tags, awards and trophies and much more through several websites. He’s been in business for many years and there are thousands of people who know his name. So, why shouldn’t he own the domain mickeyarledge.com?
Joseph M. Maus has been a personal injury attorney for many years. His website does a great job of showcasing the services that he provides. But I’m sure that many people remember him by his name. So, why shouldn’t he own the domain josephmmaus.com?
Neil Leavitt provides family law services in South Florida and has been doing so for 30 years. Literally thousands of individuals and families know him by name. So, why shouldn’t he own the domain attorneyneilleavitt.com?
Ben Cranor is the heart and soul of Cranor Roofing and has been giving the area of Atlanta quality roofing services for a long time. His reputation and networking have earned him excellent status in the community, so why shouldn’t he own the domain bencranor.com?
What can these individuals (and you) do with a “name” domain? Do what Cathy Stucker did, she turned it into her own online business card. So many of us have too many qualities and qualifications to put on a business card, it simply won’t fit! BUT, you CAN put several domain names on your business card – one of them being your own personal online business card! Imagine going to your next networking group, you hand out anywhere between 10 and 50 business cards. Later that day, those business cards get piled on a desk and sorted through. Your business card has 2 domains on it. One for your business and one for you. It stands out from the rest. When the recipient of your business card looks up your domain names they will be exposed to your business and to you! They will be reminded of how gracious you were at the meeting (I hope you were gracious!).
And here’s a little tip – if you have a name that’s easily mis-spelled (I can’t tell you how many people write Esther C Cane instead of Esther C Kane) – buy the mis-spelled domain name as well and simply re-direct it to the correct spelling. That way you won’t lose out on the traffic from the folks who either don’t know how to spell your name or simply can’t spell your name.
The point is, when you sell your business, you’re not just selling products and services, you’re also selling the customer service that you provide and that comes from you and your employees. So, go ahead, put yourself out there!
