Esther C Kane

So, if you haven’t noticed, in the last few weeks I implemented an experiment on my blog.

I used the services at FreeTrafficSystem.com to have articles written and placed on my blog.  They actually offer 2 services.

1) They will put articles on your blog if you wish.
2) They will publish the articles you submit to them on other blogs.

I only participated in the first one – I wanted to see what it looked like when the articles were published on a blog.  I have to say, it was very good.  I had at least one article per day published there and it gave me a bit of a break from writing so much on the blog.

BUT – I got a few emails from my readers wanting to know what was going on?  The information on the blog wasn’t from me (and it appeared very obvious) so my readers were wanting to know where I went!  It was nice to know that enough people read this blog to even notice me missing and it’s always nice to be missed!

So, what’s the lesson here?

The lesson is that blogs truly are personal connections with your audience.  The purpose of the blog is to get to know the author.  What are they thinking?  How are they thinking?  What’s influencing them?  What news are they hearing, reading, seeing?  What’s their interpretation of the news?  What are their thoughts, predictions on the business at hand?

I read certain blogs because I’ve learned to trust the authors of those blogs.  So, yes, it’s nice to have content written for you on your blog, but it seems that nothing really replaces YOU!

So, get blogging!