I speak to many small business owners every week and one thing that strikes me is how many of them rely on others to promote them.  When I talk to these business owners about writing blogs or tweeting on Twitter or any type of self promotion the usual answer I get back is “Well, I don’t have time for that.”

What?

I know when I first started Eckweb I attended every single networking group within a 20 mile radius for 3 years.  I wrote as many blogs and articles as I could, I searched for every available type of self promotion that I could find.  I mean, it took time, yes but it also helped me to find the words that I needed to give my presentation.  It gave me the opportunity to see how others saw the SEO services industry.  This insight was my education on how to speak to my potential audience.

So, it’s no wonder that when I speak to small business owners about adding content to their websites – they don’t know how.  They don’t know what to say.  They can speak the language of their industry, but they can’t speak the language their customers are speaking.  In my humble opinion, you can’t sell if you don’t know what you’re selling and if you don’t know what your customers are looking for.

So, the next time you’re given the opportunity to take advantage of some self promotion, go for it!  It will pay off in the long run!!

Tags: internet marketing, seo services, small business marketing