Yet another new phrase to add to the English vocabulary – carrotmob!
What is is? The website describes it as “…a network of consumers who buy products in order to reward businesses who are making the most socially responsible decisions.”
http://carrotmob.org/
The website goes on to explain…
“It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning liquor store.”
What a great concept! Basically, businesses compete to WIN a carrotmob endorsement. This in turn brings in business. So, instead of punishing businesses (with boycotts, etc.) this company looks to reward businesses. A positive method for a positive message! Great idea!
So, it’s easy to see how it can help your business. But how can you get involved? What do you need to do?
Easy enough to get started, simply contact the company at info@carrotmob.org and they’ll get you started!
