Okay, maybe I’m in the minority but I’m sick of hearing about Michael Jackson’s death and life and accomplishments and legacy, etc. It’s as if Jesus Christ himself had just died for heaven’s sake!
But, having vented those sentiments, I have to acknowledge that apparently there are many more people out there who ARE interested in hearing all about this. How do I know? The traffic on social media programs like Twitter tell me so.
I know we like to blame the media for promoting certain pieces of news but with the real time social media tools like Twitter influencing news stories (and everything else it seems) we can’t blame the media anymore. They’re just responding to what they’re seeing and reading. And what they’re reading is that millions of people are lamenting the death of Michael Jackson. So, the media is just responding to what the audience wants.
This just goes to show that no matter how YOU may feel about a topic or service or product, as a business owner YOU need to LISTEN to what your audience wants. If you think that the majority of your audience are searching for divorce services, but in reality the majority is searching for mediation services, then why don’t you offer (and advertise) mediation services?
Use the great tools at Twitter and Google to find out what your audience is looking for. Begin tailoring your website to those needs and you’ll see traffic coming to your site with very little effort on your part!
