So, today I read an article introducing BingTweets.com – it’s Bing.com’s beta version engine fusing Bing search and Twitter. A great layout and I think it could be a great tool for anyone marketing their website on the Internet. I wanted to find out if and how I could use it in my SEO services so I conducted a little experiment. Here’s what I did and what I found.
Basically, I went to bingtweets.com and typed in a keyword phrase (without the quotes) we’re marketing for a client. I did this for several keyword phrases and here are my observations.
1) For the phrase “geriatric care manager” I got results on the left hand side from the bing search engine. It looked fine but what I liked also was the Related Searches it gives me. This is similar to Google, they do Related Searches on the bottom of the page.
The Tweet side on the left of the page showed me…
a) several companies that are basically marketing and/or talking about their services as “geriatric care managers”. so this obviously tells me that people are out there talking about this service on Twitter.
b) I saw a phrase “long distance caregiving” which is not a phrase that is currently being marketed on the website but when I did keyword research on the phrase it seemed promising enough to use it. This will be a great recommendation to add this to the website.
2) Using the phrase “employee recognition awards” I found sites on the right hand side to be relevant to the phrase but the Tweets section didn’t show me any information. Hmm – this doesn’t seem to be a topic of interest in Twitter World. So I shortened the phrase to “employee recognition” and got more Tweet results.
a) Seems several tweets were on “employee recognition ideas” – people looking for ideas on how to recognize employees’ efforts.
b) There were also tweets about certain people earning certain awards – interesting.
c) There were also tweets referring to articles about the concept and importance of employee recognition. Hmm – this would be a great addition to the website for the client – a section with information on how and why employee recognition is so important.
3) For the phrase “denver limousine services” I got some great results on Bing but absolutely nothing on the Tweets section. I shortened the phrase to “denver limousine” but still got nothing on Tweets. Shortened it further to “limousines” and got alot of information from a Limo company in Ireland – well, guess they’re using Twitter for marketing! But it does tell me atht the field is wide open for this website.
4) For the phrase “spiritual life coach” I got really good results on the right hand side (it does seem as if Bing is extremely relevant with their search results!). Anyway, on the Tweets side I got several tweets from spiritual coaches giving tips or ideas for their readers. I would imagine that for this particular industry Twitter is a great tool! It’s so eash to keep in touch with so many people and to showcase your expertise!
Well, in summary Bing is giving me some great relevant results but in addition, as far as Internet marketing goes, I’m also getting ideas and information from other website owners who are using Twitter to their advantage. All in all, a great deal!
