It seems so many companies (and people) are talking about Simple Living these days. There’s an Allstate commercial that talks about finding the pleasures in Jenga and Meatloaf these days, which I think sums up the sentiments of today’s economy. And I can’t help but wonder if that will remain the sentiment for at least another decade – but that’s just my humble opinion.
Wikipedia’s article on simple living reports that…”According to Duane Elgin, “we can describe voluntary simplicity as a manner of living that is outwardly more simple and inwardly more rich, a way of being in which our most authentic and alive self is brought into direct and conscious contact with living.” “
What has this got to do with SEO? Simply (no pun intended) put – SEO IS SIMPLE LIVING when it comes to marketing and advertising.
Since I’m in the SEO business I can’t help but see how the “simple living” mentality running across the country is impacting the SEO industry. It seems as if lately I’ve been getting more and more calls from businesses looking for ways to reduce their advertising dollars. I’m so amazed at the number of busineses that still rely on newspaper ads, car flyers, brochures and traditional network marketing for their advertising. Considering that as of March 2009, the stats in North America (USA and Canada) were that over 337 million people use the Internet. Worldwide, Internet usage is over 6 billion.
And considering the fact that websites (or blogs or other Internet media) can be changed in a matter of seconds or minutes – and at the fraction of the cost of traditional media – it just makes sense to market on the Internet.
And it follows the “simple living” credo. Think about it – Search Engine Optimization is all about ranking and conversions. The concept is to find out what the target audience is looking for and then give it to them via the website (or websites). So, the business owner is actually interacting more with the target audience through his website than if he put up a billboard or slapped a flyer onto a windshield of a car.
The business owner is “listening” to what the audience wants and is immediately providing it. How much more interactive and authentic can a business get? SEO and simple living go hand in handand as the sentiment continues to grow and expand in this country (glad to see the country changing from a ME mentality to a WE mentality!) – I think that the industry of SEO will only grow with it!
