Esther C Kane

Oh, if I had a nickle every time someone asked me to “guarantee website rankings” for them!  I’d have a nice little retirement account! If you don’t know already, when an Internet marketing firm tells you they can “guarantee” rankings, they’re just trying to sell you some snake oil.  Just like those salesmen standing on [...]

Mashable.com “…highlighted a study that showed two-thirds of marketers now use social media in some capacity.”  That’s quite a number!  I would love to know the types and sizes of the businesses that are participating in social media marketing.  My guess would be mid to large size companies. eMarketer.com reports that in one year’s time [...]

Since our SEO Services are targeted towards small and home based businesses, we are often dealing with clients who have limited budgets.  Most SEO firms deal with mid to large size clients so spending $5000.00 / month or more on their Internet marketing is fairly common.  But mention that amount to a small or home [...]

This is just a short article cause I had a PC meltdown yesterday (I love the Internet – I just hate computers!) anyway, I was thinking about the people I meet and how some LOVE Twitter and others LOVE Facebook.  It got me thinking about the two types of personalities these two groups must be.  [...]

Something to Bark About — Waterdog Specialties Website Redesign New design of old website combined with search engine friendly coding puts this new site front and center . . . The new redesigned site is experiencing high traffic and rankings from potential customers and search engines alike. Not only do people visiting the website love [...]

Comparing SEO (Search Engine Optimization) rates with ROI (Return On Investment) is something that many business website owners fail to do.  With the average price of $20,000-$30,000 yearly investment, search engine optimization rates can be somewhat of a sticker shock, especially for small and home based businesses. There are seo companies, like Eckweb Designs, Inc. [...]