Archive for September, 2009

Sep

Internet Marketing News

Posted by: eckweb in internet marketing, seo, social media

I read SO MUCH on the Internet, it’s often a struggle to keep up with all the news. But, I know this information is useful and exciting, so I thought I’d share it with you.

Here’s just some of today’s Internet Marketing News…

Saching Articles is a free article directory that provides emerging authors a ready chance to publish their content online and gain more exposure. The site already boasts 24 categories, and new ones are added according to the needs of users. Some of the most active ones include “Business & Finance”, “Education”, “Health & Fitness” and “Self Improvement”.

Touchring – The ones who are keen on having a social experience which is as personalized as possible might like to check this site out. In essence, Touchring is an app that brings voice communication into the social web. Using this app it is possible to call up your friends using “touchrings” – icons that you can create and have integrated into your social profile or blog.

WhatDoesTheInternetThink – A site that goes by a name which is easy to remember but impossible to type down, What Does The Internet Think will empower you to gauge the sentiment on the web as regards any given person, brand or product.

80legs – Web Crawling Isn’t Just for Google Anymore
Quick Pitch: 80legs is a web crawling and processing service that puts the power of 50,000 computers to use at a fraction of the cost.

Google Wave Invites – How To Get Them
The web is buzzing with excitement and anticipation. In less than 24 hours, Google Wave will launch to 100,000 early adopters. The real-time communication platform has been making headlines ever since it was announced back in May as a result of its potentially game-changing features.

3 New Facebook Strategies for Building Your Personal Brand
With over 300 million users, no one can deny the power of Facebook. In fact, 50% of users log in every single day and spend over 6 billion minutes on the platform. What are they doing on it? Depending on the intent of the user, they’re sharing personal stories and updates, staying connected to friends and colleagues, and even building businesses. Many people only use their profile to keep in touch with friends and family, and form a brick wall so no one else can come inside. This strategy won’t help your career, but if you choose, you can also leverage Facebook to build your personal brand.

Online Retailers: 99% Plan To Have Facebook Fan Pages
With two-thirds of marketers using social media, and retailers shifting marketing dollars towards social initiatives, it comes as no surprise that new research from the e-tailing group and PowerReviews shows that brands are more hip to social media than ever before.

Secret Feature of Google Reader
Matt Cutts shows off a special mode of Google Reader. … “google reader” “ninja mode” “easter egg” “konami code”

Internet Marketing 202 – Free Link Building
Learn how to propel your web site to the top of the search engines using this amazing free link building method. This has been working for years and will continue to do so. Give the search engines what they want to find.

International SEO 101 – Part 1
International SEO , otherwise known as global SEO or multilingual SEO , is an important component to an effective global Internet marketing strategy.

The All Time Top Secret Search Marketing Trick
Sometimes I can tell just by the way they sidle up to me at a conference. They look around to make sure no one is watching, and then they half-whisper to me out of the side of their mouths, “Just between you and me, what is the trick to search marketing?”

Roll Up Account in Google Analytics
An excellent and quite advanced guest post today over at the Google Analytics blog (by the E-Nor Team) on how to strategically/tactically create a roll-up account inside of Google Analytics.

Tags: internet marketing, search engine marketing, search engine optimization, seo

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Sep

Websites Are Not Billboards

Posted by: eckweb in internet marketing, seo, small business

For all you web designers and programmers and webmasters out there – how many of your clients work with you during the web building process and then once it’s over, that’s it – you never hear from them again?

Yep, even if they’re “marketing” their websites?

For all you website owners out there who are paying SEO and Internet Marketing firms money to “market” your websites – how often are you sending in changes? How often are you updating your sites? When’s the last time you were asked for more information for your site?

If the answer is “no one has asked me” – then your website is not really being marketed. Oh, they may be submitting it to engines and directories and linking back to it from an article or a blog post – but there’s no new data – no new “juice” for the search engines to be attracted to.

Think about it – search engines are just machines. Their job is to scan website pages and gather data from these pages. One of the tidbits of data that they gather is the structure and words of the website page. Once they have a “scan” of that page, the next time they come back to that page they compare the new “scan” with the old “scan”. If there are no changes in the scan, guess what, you lose a point or two. If there are changes in the “scan” you gain a point or two.

Yes, it’s just one out of 100 factors but if the large companies like Coca Cola and Hallmark and Sears and just about any other large company you can think of feels that they need to change their websites often, what makes you think that you can get away without changing yours?

Websites are not billboards. They are meant to evolve, to grow, to change. So, if your web designer or webmaster or SEO firm gives you ideas about adding to your website – take them up on it. It can only work for you!!