Esther C Kane

For all you web designers and programmers and webmasters out there – how many of your clients work with you during the web building process and then once it’s over, that’s it – you never hear from them again?

Yep, even if they’re “marketing” their websites?

For all you website owners out there who are paying SEO and Internet Marketing firms money to “market” your websites – how often are you sending in changes?  How often are you updating your sites?  When’s the last time you were asked for more information for your site?

If the answer is “no one has asked me” – then your website is not really being marketed.  Oh, they may be submitting it to engines and directories and linking back to it from an article or a blog post – but there’s no new data – no new “juice” for the search engines to be attracted to.

Think about it – search engines are just machines.  Their job is to scan website pages and gather data from these pages.  One of the tidbits of data that they gather is the structure and words of the website page.  Once they have a “scan” of that page, the next time they come back to that page they compare the new “scan” with the old “scan”.  If there are no changes in the scan, guess what, you lose a point or two.  If there are changes in the “scan” you gain a point or two.

Yes, it’s just one out of 100 factors but if the large companies like Coca Cola and Hallmark and Sears and just about any other large company you can think of feels that they need to change their websites often, what makes you think that you can get away without changing yours?

Websites are not billboards.  They are meant to evolve, to grow, to change.  So, if your web designer or webmaster or SEO firm gives you ideas about adding to your website – take them up on it.  It can only work for you!!