For anyone who still believes that Internet marketing is a one shot process, SURPRISE!! It’s not! Why? Well, very much like PPC (Pay Per Click) advertising, your competitors are always on the lookout (as you should be).
How does this play out in real life? Let’s see if I can explain…
1) You hire an SEO firm (or you do it yourself) to get your website up to snuff for the search engines.
2) The SEO firm conducts the keyword research, cleans up the coding, optimizes the pages and begins the process of submitting the website to engines, directories, blog sites, etc.
3) Your rankings go up. You go from page 10 to page 1.
4) Your competitors see you on the first page. They begin scanning and viewing your website to see if they can figure out what you did to get onto the first page.
5) They begin making changes to their own site. They hire an SEO firm (or do it themselves) and the entire process continues.
So, you see? Search Engine Optimization (SEO) is not and cannot be, a one time affair. It’s constant. Today, with so many programs available to “scan” competitors’ websites, what makes you think that your own site isn’t getting scanned and scrutinized? If it’s on the first page of Google, I can just about guarantee that it is being seen by your competition.
I can tell you that here at Eckweb Designs, Inc. we scan hundreds of competitors’ websites monthly so that we can give our own clients the advantage of understanding what their competition is doing just so they can keep up. Does it change month by month? You betcha!
So, the next time you meet with an SEO firm and they tell you that they can optimize your website for a one time fee, don’t believe them. And make sure you make them pay for the coffee!
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