SEO (search engine optimization) has become much more than just altering meta tags. (Remember those days?!) SEO services has grown to become an integral part of business development. Let me show you how.
Let’s say you’re a divorce attorney. You build a site talking about who you are and your services for divorce, child custody, adoption, etc.
Your webmaster begins the SEO process and markets the website for it’s existing content. If the SEO webmaster is good, he/she will research the trends in your industry. A few months into the marketing your webmaster informs you that there appears to be a spike in “online divorce papers”. What your webmaster is telling you is…
1) there are people looking for “online divorce papers”
2) since you’re in the “divorce” business, you should look into offering “online divorce papers”
I know, it sounds simple. Almost elementary. But it is a service provided by SEO firms that is ignored 98% of the time. How do I come up with 98%? Well, in the 10 years that I’ve been providing search engine optimization, I have had less than 5 clients change their business to include the new trend. That’s FIVE businesses out of hundreds (over 800 at last count). It’s probably more than 98% but you get the idea.
Why do businesses ignore this? I honestly don’t know. If you do, let me know.
But use SEO to help shape the path your business takes. You and your customers will both benefit from it greatly!
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