Esther C Kane

Your website is up (finally, probably took much longer to create it than you thought!)  The details involved were much more than you ever imagined!  But, it’s finally done and you can begin getting some business from it!
1 week goes by, 1 month, 2 months, 6 months, you’ve received a few emails, 1 sale and [...]

I’m reading a nice little post by Chris Brogan where he talks about the concept of a “pop up store”. The idea being, what “niche” can you create from your product / service?  What can you market to your market?
He is referring to the concept that The Gap (well, at least The Gap in [...]

Although Internet Marketing has been in existence for over a decade, there’s still a grand mystique about it. Maybe because it’s in constant change, maybe because it’s somewhat complicated, maybe because it’s just part of that whole “internet thing” that so many people seem to be confused about. I really don’t know.
As an [...]

There is no doubt that it’s not just Google that’s changing, it’s the entire shift of the communication system of the planet. Google is simply responding to the shift.
In our lifetime (well, at least in mine) I’ve gone from black and white television to 3D televisions (coming soon I hear!) I’ve seen the [...]

Just spotted this great little video on youtube and wanted to share it.

How creative is that?

Socialnomics.com has a great video that pretty much summarizes WHY you should be IN social media (if you’re not already)

There’s no doubt that the impact of social media is just beginning.  Who knows what this medium will bring to businesses across the globe this year.  But what we DO know is that it’s here and [...]

If you haven’t yet read or heard about Google’s rollout of changes as of late, let me inform you that one of them is Google Personalization.
What is that?
Well, it USED to be that IF you had a Google account and you were signed in to your Google account  while you were using the Google search [...]