Esther C Kane

Many website owners focus on their website traffic report as their Main Report of how the website is doing.  But the traffic report is really just the result of all that is being done on the website.  It doesn’t give you information on what needs to be done to get those great traffic reports.

As the owner of an Internet Marketing firm that focuses on small business websites, we WANT our clients to engage in the Internet marketing process.  But in order for them to do that, they must know what’s going on, they need the information in order to make the best decision.  That’s where our monthly marketing reports come to play.  So, let me share with you what we focus on.

Keywords Report

One factor many website owners forget about is the continuous change that is the Internet.  Here’s a little tip I can give you.  Go to Code Monitor and sign up.  It’s free.  Enter in a competitor’s website and just wait.  In your email you’ll receive a notice every time that competitor makes a change on his website.  If that competitor’s website is in the top 3 on a Google search result, I can pretty much guarantee that they are changing their website often.  At least once a week.

Our Keywords Report helps you to add new data to your website by giving you 3 new keyword phrases that your website can market.  The idea is to keep adding, changing and upgrading your website.

Competition Report

Knowing what your competition is doing (and what they’re not doing) is a key factor in Internet marketing.  But what do you need to know?  Well, you need to know how many pages their website is marketing, how large is their social media marketing, what kind of traffic is that website bringing them, how many incoming links do they have and what keywords are they getting traffic for?

But you also need to know who your competition is.  Don’t get caught up in the thought that the store down the street is your competition.  On the Internet, your competition are the websites that are coming up for the keyword phrases you are marketing.  So, go to Google, type in a keyword phrase your website is marketing and hopefully you’re in the top 3.  If you’re not, who are?  Those are your competitors.  Find out what they’re doing and you’ll have a better idea of how to plan your Internet marketing campaign.

Your Website Pages

A few months ago Google changed many of their ranking rules (algorithims) and basically, they’re placing more emphasis on individual pages.  So, this forced us to place more emphasis on individual pages.  Everything from the links in and out, the page speed, cache dates and much more.

In this report, we outline each individual website page along with information about the keyword phrases it’s marketing, how it’s doing as far as bringing in traffic, it’s cache date and soon we’ll be adding page speed information as well.  The point is to give the website owner the information they need to make a decision on if and what type of changes a website page may need.

Recommendations Report

There isn’t one single day that goes by that something new isn’t introduced for website owners.  It can be a new social media site, a new method of communicating with visitors, a new form of video or audio, etc.  Just check out Killer Start Ups – you’ll see how creative folks are getting!

This report is our way of letting our customers know what new technology they may find useful for their website.  We try to cover everything that is the latest in Internet marketing.  (Did you know that Facebook is growing faster than Google?)  We want our clients to know that.  It’s to their benefit to take advantage of this information.  And to be honest, if the client does well with their website marketing, then we do well.

If your SEO firm is not providing you with this kind of information, ask them if they can or just call us at Eckweb Designs, Inc. We will help you to succeed.