Esther C Kane

Leave it to Google Analytics to come up with more ways to track those precious visitors throughout your website!  After all, if you know what your visitors are doing (or not doing) you’ll be able to further tweak your website to meet their needs.  And isn’t that what business is all about?  Meeting the needs of the customers!

Basically, “Event Tracking” is a feature that you can use on Google Analytics that “…allows you to track visitor actions that don’t correspond directly to pageviews.” You know, things like downloading PDF’s, interacting with videos, etc.

So, what can you use Event Tracking for?  Let’s see if I can come up with some ideas for you.

1) Clicks on call to action buttons
2) Clicks on specific links
3) Clicks on specific graphics
4) Downloading PDF’s or other forms
5) Clicks on external links (links to other websites from your own website)
6) Clicks on shopping cart links to identify where most visitors abandon the process.  Can also be used on any multi-step process, not just shopping carts.

Well, these are just a few ways and ideas that Event Tracking can be used on your website.  Go ahead, take a look at your site and see where you can implement this great feature!