Esther C Kane

Here, at Eckweb Designs, Inc. we use Google Analytics for our Internet Marketing clients.  Not only does it allow us to analyze a plethora of information, but it also is very customizable (which we love!).  So, if you haven’t yet used it or you don’t know how to use it, let’s see if we can help!  Here are some tips…

For Beginners – this tutorial at Mahalo.com is excellent.

For those who are a bit more advanced, here are some of our tips…

1) Take advantage of the Goals section.  Create as many different goals as possible to track as many different “campaigns” and “actions” on your website.

Some examples of what to track on your website…

a) number of visitors who fill out your contact form
b) number of visitors who take an action on a website page (like click on the “click here” button)
c) number of visitors who fill out any form on the site (free quote, get an ebook, etc.)
d) number of visitors that come to a certain page and then bounce off
e) number of visitors who come to the website from another specific website

Well, you get the idea.  Pretty much anything can be tracked and the point is, you should know what each page of your website is supposed to do and you should be able to track all of that!

2) Use the keywords section on Google Analytics to give you a list of the long tail keyword phrases that you’re getting customers for.  Find the conversion rate for each of these phrases and the ones that are giving you a decent conversion rate, well, add more to the website about that theme.

The concept is if ONE keyword phrase is bringing in 30 visitors a month and the conversion rate from that 30 is 10%.  Expanding on that theme should bring in more visitors and because it seems to be a “hot” topic, the conversions should then increase as well.

3) Analyze the pages that aren’t doing very well on your site and fix them!  Sure, you may not get it right the first, second, third or even fourth time.  But the point is to keep working on those pages until they bring in a decent amount of traffic.  (Decent being whatever you’re happy with!)