If you’ve read anything I’ve written in the last 10 years or have heard me speak at any one of the gatherings I’ve been invited to, you may have heard me use the phrase “Feed the Fetish”.
What I mean, when I say that, is Feed The Customer! On the Internet that means, feed their current desire. Which means, find out what they’re looking for and then feed it to them!
If your small business sells red shoes and your keyword research shows that yellow shoes are in higher demand, wouldn’t you look for a yellow shoe distributor? Wouldn’t you add yellow shoes to your inventory of products? Your audience is looking for them. That’s the “fetish” this month, this quarter, this year. Whatever. If your audience wants it, if they’re hungry for it, feed it to them!
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