Esther C Kane

If anyone asked me “What’s the most common question you get from prospects?”  My answer would be, “What’s the secret to getting my site on top?”

I usually laugh a little and say something like, “…there is no secret…just hard work…”  But I wonder if they believe me.  Maybe sometimes they do.  Certainly the ones who try the SEO firms that “promise them results” and “guarantee placement” do.  Those are the prospects that come back and turn into great clients.  Why?  Because they know the truth now.  Internet marketing is just plain hard work.

Steps To Marketing Your Business On The Internet

The simple truth of Internet Marketing is…

1) Find out what your audience is looking for
2) Put that on your website
3) Go social

Basically, this means find the keyword phrases your audience are typing in, have your website optimized for those keyword phrases and use the power of social media to let everyone know who you are, what you do and why they should use you.

I guess if I had to say that there was a secret to Internet marketing, this would be it!

I just read a great article from the SEOBook – it goes into a bit more detail on how to market your business on the Internet….check it out!