Esther C Kane

I know, I’m completely obsessed with Darren Criss and Glee.  I can’t help it.  The music makes me feel good and these days, it’s just nice to feel good!  If it can make me get up and dance, it’s a great feeling! Anyway, two Youtube videos inspired this blog.  Well, those two videos and a [...]

If you have heard me speak or have been reading my writings for the last several years you know I’ve used the phrase “feed the fetish” before. What I mean by that is to feed the hunger that your target audience is currently hungry for. Get it? Here’s an example of why this concept is [...]

I read an interesting article last night (early this morning – whatever it was!) all about scrolling vs. clicking. I remember reading years ago that most people “click” vs. “scroll” so the concept of long pages on a website became obsolete. Well, at least I thought they would but the truth is, I still see [...]

Writing web content is, by far, the most difficult aspect of Internet marketing. For many reasons… 1) Coming up with a new creative way to say what’s already been said is not easy – for novices and experts. 2) Web content needs to fulfill both the Internet viewer and the search engine machines. 3) Integrating [...]

Got another great article from my business coach, John Miller. We all know that the Internet is still fairly new, but even newer is social media. And, human nature being what it is, there are those out there who will try to sell you some snake oil service – hoping you won’t ask any questions [...]

Okay, you know I just love creativity – when people think outside of the box it’s not just entertaining but so educational! Well, I know I’m old and I may be finding this video late but just in case you haven’t seen it, I have to pass it along… Backing Up By Auto Tune This [...]

My business coach sent me a great article yesterday – from the Business News Daily. It’s got a great title “Mind Your Business: Does This Website Make Me Look Fat?” and it’s got some great information about website design. Just to give you a summary… 1) Make use of the standard fonts for business websites [...]

I totally admit that I am a Gleek – (a huge fan of the show Glee) – and an even bigger fan of the newest member, Darren Criss. So, of course, I had to do some research and what I found is that this young kid began his road to fame via the Internet. I [...]

I’ve been talking Internet marketing for 11 years now and I sometimes forget that there are many small business owners who still don’t know how to use their websites for their businesses. It’s easy to get so comfortable with what you know that you forget what others don’t know! One of the very most basic [...]