Esther C Kane

My business coach sent me an article that he thought I would be interested in – it’s about “neuromarketing”. So, I’d like to share it with you! The article is about improving Email Newsletters so that the folks you send it to will actually read it! Any of us who work on blog posts and [...]

I was talking with a colleague today and we were discussing how often a website should be updated with information. She had mentioned that maybe she should add several new pages to her website every day for 30 days. I replied that it wouldn’t work. I mean, yes, for a little while the site might [...]

A web designer I work quite often with sent me a link to a video she found about keyword strategy to increase website traffic. The source of this interview has increased his website traffic from 3500 a day three years ago to 80,000 a day today. So, I took a moment to look it over [...]

I read an interesting article last night (early this morning – whatever it was!) all about scrolling vs. clicking. I remember reading years ago that most people “click” vs. “scroll” so the concept of long pages on a website became obsolete. Well, at least I thought they would but the truth is, I still see [...]

Writing web content is, by far, the most difficult aspect of Internet marketing. For many reasons… 1) Coming up with a new creative way to say what’s already been said is not easy – for novices and experts. 2) Web content needs to fulfill both the Internet viewer and the search engine machines. 3) Integrating [...]

So, you wanna be famous? Well, maybe not famous but at least profitable online? Profitable with your business? Get Authority!!!!! What I mean is to showcase your expertise by becoming an authority which, online, means to write about it. But, it’s not just writing some words, of course, it’s a bit more specific than that [...]

Every once in a while a client contacts me to let me know how unhappy they are with the Internet marketing of their site.  Like any business, I want to make my clients happy but I also have to face the reality that I can’t possibly make everyone happy. But I still try. So, the [...]

For years, many years, I’ve been essentially arguing with clients about blogging!  Mostly trying to get through their fears of blogging.  It seems that most people have this concept that when you write a post in a blog it has to be absolutely perfect.  Grammatically correct in every way, it has to get the A+ [...]

So, yesterday I got an email from a fellow SEO webmaster who sent me an article about Name Tags.  I was wondering why would he send me this article?  So, I emailed him back and asked him. His response was that he remembered that I had a client who sold name tags and he thought [...]

So, if you haven’t noticed, in the last few weeks I implemented an experiment on my blog. I used the services at FreeTrafficSystem.com to have articles written and placed on my blog.  They actually offer 2 services. 1) They will put articles on your blog if you wish. 2) They will publish the articles you [...]