Okay, I know, it’s been a LONG time since I’ve written. What can I say? Life gets in the way of work sometimes.
So, to make up for my long absence I’m going to share with you a valuable tool (method really) on how to market your website. It’s a bit anal, so please bear with me.
Step One: Choose Your Keyword
You’ve all heard me say it a billion times, it’s all about the keywords. Internet marketing is, after all, keyword driven. People type in keywords and the search engine machines do their best to choose the right websites to show the people. So, the game then is to pick the keyword phrase(s) that people are typing in.
That being said, there are many tools out there that claim to do this an frankly, in my 12 years of doing SEO I haven’t really found any tool that does what it says it does. So, take all these tools with a grain of salt.
AND, with THAT being said, I will say that the tool that I tend to use the most is Google Keywords Tool. It’s not exactly the keyword phrases that people are typing in, but believe it or not, it’s closer than the other tools out there. Be sure to sign in with your Google Account – you’ll get more data this way.
Here’s How To Use The Google Keywords Tool
a) Once you’ve signed in, type in a keyword phrase that you would like to be found for.
b) Open an excel sheet and begin typing in the keyword phrases that you find on the Google Keywords Tool that match your needs. Type them in a column.
c) In the column next to the keyword type in the number of global monthly searches.
d) Once you’ve completed your list go to Google and type in each keyword phrase from your list and use quotes (i.e., “keyword phrase”).
e) In another column type in the number of search results.
f) Once you’re done with that list, you want to separate them in the following way…
*** All keyword phrases with 1 million or more search results in one group
*** All keyword phrases with 100,000 to 999,999 search results in one group
*** All keyword phrases with under 100,000 search results in one group
Choosing The Best Phrases
Now comes the hard part, you’ve got your list of keyword phrases and basically the amount of requests and the amount of competition for each phrase.
Obviously you want to try to use the phrase with the highest number of global searches because that means it’s the most popular. Yet, you also want to use the phrase with the lowest amount of search results (which is the competition). So, use your judgement as to what phrases to use.
Now, from the list of phrases that have 1 million or more search results, choose ONE PHRASE.
From the list of phrases that have 100,000 to 1 million search results, choose 2-3 phrases that will support the ONE PHRASE that you already chose in the million + category.
From the list of phrases that have less than 100,000 search results choose 2-3 phrases for each of the phrases that you chose in the 100,000 to 1 million category.
The idea here is to write a website page about the MAIN keyword phrase (this is your ONE PHRASE) that you pulled from the million + list.
Then, to write 2-3 pages using associated keyword phrases to support that ONE PHRASE. This would be the pages written for the keyword phrases you chose in the 100,000 to 1 million list.
Then, to write 2-3 pages using associated keyword phrases (from the under 100,000 list) to support the keyword phrases you chose from the 100,000 to 1 million list.
Confusing? Yeah, I know, but if you read what I wrote and go through an example, it’ll be clear to you, I promise.
So, the idea here, if you haven’t already figured it out, is to build a section on your website, not just a page, to market a highly competitive keyword phrase. And these days, there are many more highly competitive keyword phrases than not. So, it’s a strategy that works.
The downside? It means more writing. More pages on a website are not a problem, the glitch is in the writing. From my perspective, getting clients to write down information is a losing battle. Out of 50 clients, only 2 do this – the others – it’s just a monthly battle that I don’t win.
The upside? More business!!!!!! I don’t know how else to say it, but it’s more business for you. More sales, more exposure, more everything. It works, it absolutely works.
Well, I hope this valuable method makes up for my long absence. I will work hard to keep myself more active in my writings.