Freshness and Internet Marketing


The Freshness Factor (no, I’m not talking about fabric softener). For years and years and years I’ve been touting the benefits of adding new (fresh) content to websites and blogs.  I have to suspect that some of my clients think I’m just fishing for more work (as if I have the time to do that!) [...]

The Importance Of The Smart Phone Client


I tell everyone I know (and my hairdresser can attest to it) that the proof is always in the pudding. I mean, political candidates can say anything they want, but it’s what they’ve done in the past that really counts – that’s who they really are. I mean, studies and research are great but it’s [...]

On Your Mark, Get Set, Go Mobile


I was reading this article from Forbes.com – written by Duncan Heath – and a quote from it struck me. “Mobile internet usage is set to overtake desktop Internet usage by 2014, and what’s more, the way people use their mobile devices to browse is very different.  This represents a colossal threat and concurrent opportunity [...]

Saving Money On SEO / Internet Marketing Costs


These days, almost everyone is looking to save money.  Doesn’t matter if it’s a family or if it’s a business – the goal is the same.  Spend less.  Or at the very least, get a higher Return on Investment (ROI). So, if you spend $10.00 you at least want to get more than $10.00 worth [...]

Reviews and Google Rankings


I was reading Blumenthals.com today, catching up and read an  article posted in July. “Google is clearly reducing their reliance on third party reviews and increasing the prominence of their own reviews. That is obvious and it makes sense from their self interested point of view now that they are garnering adequate volumes of reviews [...]

You’re One Of A Kind – You Just Don’t Know It Yet


Years ago a friend (a great Internet marketer himself) told me that I should write an ebook about Internet marketing.  He told me that I knew more about the subject than most people he meets in that industry.  I was flattered, of course, but my immediate response to him was…”I can’t write an ebook, who [...]

What Is The Expected ROI From Your Internet Marketing?


I just finished reading an entry at a social media site from an Internet Marketer who had recently left his employer because the ROI wasn’t what the employer had expected.  The Internet marketer was using SEO (search engine optimization), social media marketing (via Twitter and Facebook) and blogging.  These three factors put the site in [...]

Really, Really, Really Comprehensive SEO


As I was having my breakfast this morning I was catching up on the latest SEO (Search Engine Optimization) and Internet Marketing news. I came across this little gem… “Ten years ago, the SEO process included a monthly analysis, recommendation and implementation plan; a purely human-based process. This is no longer enough. Businesses need daily [...]

Google Real Time and Social Media


So, are you ready for even MORE information overload? Are you not happy with how quickly your news is updated on your computer screen? Well, Google is bringing back “Real Time Search” which gives you, the User, the opportunity to search through social media programs like Twitter, Google+, etc. for whatever it is that you’re [...]

Website Pages and Content


The best part about working with small and home based businesses is that I get to speak directly to the person in charge. It makes the entire marketing process so much easier. The worst part about working with small and home based businesses is that sometimes I have to “convince” (or at least try to) [...]