Website Stats Reports and Conversions


A year or so ago, Google introduced their Personalization format.  Basically, this means that each person’s use of Google on their computer is different.
So,  let’s say Andrew who lives in Denver does a search for a “divorce attorney” and it’s a search he’s done before.  And let’s say that Sarah, who lives in Chicago, does [...]

Website Statistics Terminology


Years ago I used to send a PDF copy of the Google Analytics report to my clients.   I also sent ranking reports (remember when they were relevant?) – and what I learned was that my clients didn’t understand them.
As a good friend tells me quite often, “Oh, it gives me a headache!”.
So, although all those [...]

How To Analyze A Website


One of the most underused methods, I think, of website optimization is the act of analyzing competitor websites.  There’s alot of talk about keyword research, optimizing meta tags and website pages, H1 tags, etc.  But not much about analyzing the competition.  So, here are some things that I do for my clients to identify what [...]

Google Changes – Affecting Your Websites


Vanessa Fox from SearchEngineLand reports that “Google made between 350 and 550 changes in its organic search algorithims in 2009″.   So, whatever Google’s rules were on January 1, 2009 for ranking websites, they were quite different December 31, 2009!
What’s a site owner or SEO webmaster to do?
Well, stick with the basics for one and of [...]

What To Look For In Your Marketing Reports


Many website owners focus on their website traffic report as their Main Report of how the website is doing.  But the traffic report is really just the result of all that is being done on the website.  It doesn’t give you information on what needs to be done to get those great traffic reports.
As the [...]

To Go Mobile or Not To Go Mobile


Alas, that is the question many business website owners are asking themselves these days.
Here’s a great article by Moore Design Solutions that may inspire you and help you with your decision. 
Mobile Browsing: Get on Board or Stay Behind
The Days of Being Tethered to a Desktop Computer are Gone.
Desktop Version of a Website is Not [...]

Creating Websites That Work


It’s true that many website designers are not SEO webmasters and vice versa.  I never call myself a website designer.  Although I know how to take websites apart and put them back together.  Those skills do not make me a designer.
But, if you’re a website designer, there is no reason why you shouldn’t, or couldn’t [...]

Google’s Idea Of How We’ll Acess The Internet


In an article at The Register, “Google’s European sales chief says that desktop PCs will be “irrelevant” in three years.”.
Why should we care what the “European sales chief” says?  Well, considering the fact that Europe (and Asia) are 3 years ahead of the United States in mobile technology, we can safely assume that this “European [...]

Some Interesting Facts About The Internet


Every once in a while an interesting set of facts get put together in a somewhat entertaning manner – this video is one of them.

Sharing a Great SEO Post


I read this wonderful post on SEO Design Solutions, one of my favorite feeds.
Websites do not optimize themselves, but knowing what to expect is instrumental prior to embarking on the journey of targeting competitive keyword verticals.

It takes time: Like anything worthwhile, good things come to those who wait? Of course while you’re waiting, you could [...]