Esther C Kane

PPC (Pay Per Click) for small businesses can be an excellent, effective tool if it’s used right.  The mistake, in my humble opinion, that many small businesses make when it comes to PPC marketing is that they don’t do their homework and they don’t properly maintain the campaign.  For these reasons, they can often spend [...]

If you’ve read anything I’ve written in the last 10 years or have heard me speak at any one of the gatherings I’ve been invited to, you may have heard me use the phrase “Feed the Fetish”.
What I mean, when I say that, is Feed The Customer!  On the Internet that means, feed their current [...]

In today’s tough economy, more and more individuals are looking at earning income on their own.  In other words, starting a small business.  It doesn’t matter if the business is from the kitchen table or from an office, the number of small businesses are exploding.  It’s no surprise.  With fewer available jobs, it’s just a [...]

There’s no doubt that the BEST use of any website statistics programs is tracking the goals that you set up for the website.
Wait, what?  Did I hear you say “What goals?” – Are you one of the millions of website owners who don’t have specific goals for each website page?  Then,  what are you marketing?  [...]

Well, as you may have guessed, this month, the theme of the blog is Website Statistics.  Mainly, Google Analytics since we use that and are most familiar with it.
Today’s topic is on Bounce Rates.  If you’re not checking your website bounce rates, you should.  So, let’s see if I can explain it to you and [...]

Here, at Eckweb Designs, Inc. we use Google Analytics for our Internet Marketing clients.  Not only does it allow us to analyze a plethora of information, but it also is very customizable (which we love!).  So, if you haven’t yet used it or you don’t know how to use it, let’s see if we can [...]

Years ago I used to send a PDF copy of the Google Analytics report to my clients.   I also sent ranking reports (remember when they were relevant?) – and what I learned was that my clients didn’t understand them.
As a good friend tells me quite often, “Oh, it gives me a headache!”.
So, although all those [...]

Many website owners focus on their website traffic report as their Main Report of how the website is doing.  But the traffic report is really just the result of all that is being done on the website.  It doesn’t give you information on what needs to be done to get those great traffic reports.
As the [...]

Okay, so I was reading my list of blogs the other night and I came across this interesting new concept.
http://www.mapenvelope.com/
Basically, you type in your office address and it prints it onto a template which you can then print, fold into an envelope and send it out to your clients.
It’s an interesting concept but how could [...]

Alas, that is the question many business website owners are asking themselves these days.
Here’s a great article by Moore Design Solutions that may inspire you and help you with your decision. 
Mobile Browsing: Get on Board or Stay Behind
The Days of Being Tethered to a Desktop Computer are Gone.
Desktop Version of a Website is Not [...]