Esther C Kane

For the past 2 years or so we’ve been pursuing the notion that clients will take care of their own websites. We only got this notion from the clients themselves. I mean, as the economy continues to sputter away – businesses are looking for all kinds of ways to cut back on expenses. I can [...]

The best part about working with small and home based businesses is that I get to speak directly to the person in charge. It makes the entire marketing process so much easier. The worst part about working with small and home based businesses is that sometimes I have to “convince” (or at least try to) [...]

A little while ago I posted a story about a client who insisted on selling a product that did not have much demand. At least not much demand that I could see on the Internet. Several months after he started with me I received a letter from his attorney letting me know the company was [...]

My mother in law has a plaque in her kitchen that reads “Babe Ruth Struck Out 1330 Times”. You probably know what I’m getting at. The idea is that even though he failed 1330 times, he kept on playing and became famous for it. So, even though you may fail, doesn’t mean you’re a failure. [...]

It was inevitable that a great idea like Groupon would not be considered by the giant Google. Well, they’ve begun their beta testing. In Portland, Oregon. (Yet another great reason to live in Portland!) Google’s Small Business Blog gives the details. Let’s see how it progresses and how Groupon responds! This work is licensed under [...]

A Top SEO Technique is the use of Keyword Themes I know that if you’ve been reading about Internet marketing you have a grasp on the concept that it’s all about the keywords. The words that you have on your website pages will make or break the success of the marketing campaign. I mean if [...]

We’re trying hard, here at Eckweb, to give all our clients what they want and more important, what they need.  But, as is always the case when dealing with humans, we fail with some.  It’s impossible to please everyone. But, I don’t want to stray – SO – in our efforts to improve our services [...]

In case you’re not aware – your “view” of the Internet can be skewed by the type of browser you use.  So, if you use the browser Internet Explorer (IE) you may see websites differently than if you use the website browsers Firefox or Google Chrome. It’s been many years since I’ve used IE as [...]

The majority of the businesses that Eckweb deals with as far as Internet Marketing services are local types of businesses.  And because of the fact that they are local we don’t do much in the way of “global” advertising.  What I mean is we don’t market the company in other countries. But, if you’re a [...]

According to a Pew Research Center study released yesterday (Wednesday – June 1st 2011) – 13% of online Americans use Twitter.  That doesn’t seem like much, but that’s a 5% increase from November 2010.  And, the demographics that pushed this up is younger adults (ages 25 – 34). If this trend continues, basically, every 7 [...]