How Does Google + Affect SEO?


Yesterday I received in my email box an article from a client. His company offers executive recruiting services and he’s very much on top of his company’s marketing campaign. Which is great! Anyway, he sent me an article about Google + and their new project. Basically, Google is now adding information from your Google + [...]

Social Media Glossary


I’m often accused (and rightly so) of being nerdy and geeky and some of that is because I know the “lingo”. In other words, I know what Klout is and I use Hashtags in my tweets and I love Widgets. I only know these and more because I read about them often and I’m sure [...]

Social Media – Here For Good – Like It Or Not


I have a friend who is quite computer and Internet phobic.  For whatever reason, she keeps coming up with a million reasons as to why computers and the Internet are just not good for her or for society.  We had a discussion recently where she expressed her thoughts that texting and communicating via the Internet [...]

Google Real Time and Social Media


So, are you ready for even MORE information overload? Are you not happy with how quickly your news is updated on your computer screen? Well, Google is bringing back “Real Time Search” which gives you, the User, the opportunity to search through social media programs like Twitter, Google+, etc. for whatever it is that you’re [...]

Going Global – Is It For You?


The majority of the businesses that Eckweb deals with as far as Internet Marketing services are local types of businesses.  And because of the fact that they are local we don’t do much in the way of “global” advertising.  What I mean is we don’t market the company in other countries. But, if you’re a [...]

Tweeting and Marketing


According to a Pew Research Center study released yesterday (Wednesday – June 1st 2011) – 13% of online Americans use Twitter.  That doesn’t seem like much, but that’s a 5% increase from November 2010.  And, the demographics that pushed this up is younger adults (ages 25 – 34). If this trend continues, basically, every 7 [...]

Lights – Camera – Action – The YouTube Angle


If you get monthly marketing reports from Eckweb then you know that we’ve been advising you to create videos.  Whether they’re videos of you talking, how-to type of videos, entertaining videos, whatever – aim the topic to what your audience is looking for and YouTube it! An article from Mashable that I just read reports [...]

5 Great Questions To Ask Your Social Media Consultant


Got another great article from my business coach, John Miller. We all know that the Internet is still fairly new, but even newer is social media. And, human nature being what it is, there are those out there who will try to sell you some snake oil service – hoping you won’t ask any questions [...]

Internet Power – Use It


I totally admit that I am a Gleek – (a huge fan of the show Glee) – and an even bigger fan of the newest member, Darren Criss. So, of course, I had to do some research and what I found is that this young kid began his road to fame via the Internet. I [...]

What and Where Is Your Audience?


Sometimes we get so wrapped up in our own little worlds that we forget about what’s happening all around us. It happens to everyone. It also happens to businesses. I think one of the most important factors to remember, when it comes to marketing, (especially on the Internet) is to understand what your audience needs. [...]