Why Google Weeded Out Interflora: SEO Experts Sound Off
Archive for Uncategorized
I normally don’t write posts that are not directly related to Internet Marketing but I just couldn’t pass up the opportunity to share this article on Mashable.
It’s titled 25 Crazy Pet Costumes That Put Yours To Shame – and it’s absolutely brilliant! Very creative!
So enjoy. And if you have a pet you can take out for Halloween – maybe this will give you some ideas!
Some of you may know that many years ago I worked as an Occupational Therapist and I worked mostly with all types of head injuries which included Alzheimer patients. I’m no different than anyone else who gets to work with this population, you just end up falling in love with them.
So, this video just caught my heart and made me smile. Not only because music brings ME joy, but to see what it does for Henry in this video, well, I can’t stop smiling.
Isn’t technology just a wonderful thing? Sometimes!
Succeeding in Internet Marketing or SEO involves a variety of activities – there’s no ONE magic task or program that works. Like any other marketing, it involves a team effort. The “team” being the following…
If you’ve done any Internet marketing in the past you may have heard the term that “Content is King”. Basically, when it comes to the Internet, “content” (also known as words) rule the roost. The reason for that is because that’s how communication takes place on the Internet (for the most part).
What I mean is that the Internet is basically a collection of machines. Machines that follow rules set up by programmers. Machines that “read words”. Those words being the words that are typed in to the search engines and the words on website pages.
If you’re searching for “davie fl dentist” you will get websites that have the words “davie fl dentist” as well as phrases that the search engines think are related (like “ft lauderdale dentist”, etc.).
So, the game then is to find the keywords that people are typing in and then putting those phrases on the website pages where they need to be (according to the rules made by those programmers). When that happens, then the search engines can match the search with the website.
Of course, there are 200 rules and just putting words on a page is not enough but it’s the basics and it’s where every single website owner who is marketing their website must begin. Otherwise, all the other rules won’t make a difference.
There are many websites out there that bring in visitors, lots and lots of visitors. But, what’s the point of all those visitors if there are no sales or if the conversion of visitors to customers is very low? If your website was a storefront and all you got were lots of visitors but very little or no sales then all you would end up with is a very dirty floor in your store.
So, once the visitors start coming to your website, you want to know…
a) where are they going?
b) what are they doing on each page?
c) what are they searching for?
d) are they doing what you want them to do on each page?
Internet marketing involves analyzing these factors on each website page every month to find out how can those pages be tweaked, how can the conversions be better?
Ignoring this part of Internet marketing means that all the hard work you put into optimizing your website will just stay shelved. In other words, all that hard work won’t work. Why? Because optimizing the website, adding content, researching the keywords, all of that is to please the search engines’ rules. All of that is to help the search engines to find your website. But to convert customers, now you have to please them. So, navigation through the site, helping the customers find what they’re looking for easily, all that is a vital part of converting those visitors into customers and increasing your sales.
Oh, if I had a dollar for every client I’ve managed who just wants to hire me to market their website and they don’t want to be bothered – I could get myself a very nice expensive bottle of wine. (And believe me, I need that wine after arguing with these clients!).
I know, I know – you look at shows like Mad Men and you see how clients just walk in and the “team” of advertisers presents them with ideas and does all the work for them. Creating billboards, television commercials and newspaper advertisements, etc. Yeah, that works great with traditional marketing but Internet marketing is way too liquid for that. Internet marketing changes every single day (at least it should).
Here’s what I mean…
I have a client who is a local dentist. I have been begging her to send me information about her practice for almost a year now. She has a website but it only has the most basic information on it.
Recently, I did a little search for her on some local programs like Yelp and Foursquare, Facebook, etc. Anyway, I found several coupons and other “service specials” on those sites. Now, why didn’t she send me that information? When I asked her – she said she didn’t think of it. Even though I’ve asked many times. Somehow, the connection is just not getting through.
Whatever is happening in your business, it has to show on the website as well. Otherwise, it seems as if the website is abandoned (and to the search engines, if the website is abandoned, then the business must be also).
So, to have a successful Internet marketing campaign and get your moneys worth from the marketing you’re paying someone to do (if that’s what you’re doing) – add content to your site on a regular basis, study the conversion research and collaborate with your webmarketer. Believe me, it’s worth your while!!
My mother in law has a plaque in her kitchen that reads “Babe Ruth Struck Out 1330 Times”. You probably know what I’m getting at. The idea is that even though he failed 1330 times, he kept on playing and became famous for it.
So, even though you may fail, doesn’t mean you’re a failure.
Did You Know…
That Yelp.com started out as an “automated system for emailing recommendations”. That idea flopped but what they did notice is that their visitors posted reviews online. They stuck it out with that idea and here they are.
That YouTube.com started out as a dating site? It failed in that venue but the founders decided to keep everything in place and just make it a “video sharing” site. We all know how that ended up!
That PayPal.com opened it’s company with the intention of exchanging money between Palm Pilots. They saw the potential for more and have never looked back.
That Woot.com was created to get rid of unsold inventory. But oh, it grew to become so much more!
Flickr actually began as an online role-playing game. Yep – it started out as a game. But the owners saw that their program simplified photo sharing so they dumped the first idea and went with what ended up being a highly successful program.
Groupon was a subset of a larger “idea” called The Point. The idea of The Point was to mobilize “…groups of people towards action for various causes.” The concept struck a nerve and became so popular that Groupon felt confident enough to turn down Google when they offered to buy out Groupon for 6 Billion!
So, I think you get the idea here. These companies began their journey down one road but were smart enough to realize that they needed to listen to the audience and respond. Which they did and the rest, as they say, is history.
There’s even more of this story at Mashable.
A web designer I work quite often with sent me a link to a video she found about keyword strategy to increase website traffic. The source of this interview has increased his website traffic from 3500 a day three years ago to 80,000 a day today.
So, I took a moment to look it over – here’s the video and here are my thoughts…
1) The concept that Fraser Cain is talking about is nothing new. If you’ve done any Internet marketing you’ve heard a thousand times that it’s all about the content. What Fraser basically did was “answer the questions being asked”.
2) He actually says “…alot of people on the Internet are looking for something…” If you – the website owner – can be the source for those answers – you will then get the traffic.
3) He admits that he has added several thousand website pages to his site. (So, the next time I ask you for more information for your site – this is why!!!) Basically, he would answer ONE questions with ONE article. So, each new page of his website addresses an issue that his audience is looking for.
4) The interviewer asked a good question, “What prevents alot of people from doing this?” The answer that Fraser gave was very basic. Give out GOOD information – real answers to these questions (vs the crap that can be generated by content farms and ghost writers). The quality of the content is important as well as how it’s optimized for the search engines. So, for many people, it seems, it’s just too difficult to write
5) Basically, knowing what your audience is looking for and then giving it to them – feeding the fetish – will bring in the traffic. Now, does your product / service have a large Internet traffic? Well, that’s another story, for another post. But I’ve said it many times before, give your audience what they want and they will find you.
6) I loved how the interviewer and the interviewee were talking as if this was a brand new concept never thought of before. There’s nothing new about silo marketing and long tail marketing which is what they are talking about. It’s really all about the words. Listen to your Internet marketer when he/she gives you phrases to target.
Believe me, it really can be that simple.