Esther C Kane

There’s one tool that’s absolutely necessary when it comes to Internet marketing and that is Google Webmaster Tools (GWT). The amount of data it gives you is great and although, like everything else on the Internet it’s not 100% accurate and it’s not set in concrete – it’s still an excellent gauge to see what’s [...]

There’s no doubt that the BEST use of any website statistics programs is tracking the goals that you set up for the website. Wait, what?  Did I hear you say “What goals?” – Are you one of the millions of website owners who don’t have specific goals for each website page?  Then,  what are you [...]

Leave it to Google Analytics to come up with more ways to track those precious visitors throughout your website!  After all, if you know what your visitors are doing (or not doing) you’ll be able to further tweak your website to meet their needs.  And isn’t that what business is all about?  Meeting the needs [...]

Although we’ve been using Google Analytics for the past many years it’s always good to look and see what other free website stats programs are available and how they stack up. Google Analytics Comparing  Google Analytics and Awstats Comparing Google Analytics and StatCounter Comparing Google Analytics and GetClicky Comparing Google Analytics and Woopra Awstats Comparing [...]

If you’re not familiar with the benchmarking stats that Google Analytics gives you or how to use it, here’s some information that you may find useful. According to Google, benchmarking is described as… “…an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this [...]

Well, as you may have guessed, this month, the theme of the blog is Website Statistics.  Mainly, Google Analytics since we use that and are most familiar with it. Today’s topic is on Bounce Rates.  If you’re not checking your website bounce rates, you should.  So, let’s see if I can explain it to you [...]

There are some FABULOUS statistics that you can get about the visitors to your website via the Google Analytics tool.  Let me give you a brief explanation of each section. Benchmarking Google explains “benchmarking” like this…”Based on the number of visits each site receives, sites of similar sizes are grouped together under three classifications: small, [...]

Here, at Eckweb Designs, Inc. we use Google Analytics for our Internet Marketing clients.  Not only does it allow us to analyze a plethora of information, but it also is very customizable (which we love!).  So, if you haven’t yet used it or you don’t know how to use it, let’s see if we can [...]

A year or so ago, Google introduced their Personalization format.  Basically, this means that each person’s use of Google on their computer is different. So,  let’s say Andrew who lives in Denver does a search for a “divorce attorney” and it’s a search he’s done before.  And let’s say that Sarah, who lives in Chicago, [...]

Years ago I used to send a PDF copy of the Google Analytics report to my clients.   I also sent ranking reports (remember when they were relevant?) – and what I learned was that my clients didn’t understand them. As a good friend tells me quite often, “Oh, it gives me a headache!”. So, although [...]