As some of you may know the last year (especially the last 6 months) has been a major series of changes in Google and as a result, major changes in website rankings. 90% of the websites on the Internet have been affected. It’s the largest change that Google has implemented since 2002.
Well, a colleague just forwarded an article to me and after reading it, I can at least feel good about the fact that I’m not the only one feeling this frustration. It’s a long article, but it’s filled with LOTS of information and very, very frank commentary. So, get yourself a cup of coffee and read what Rae Hoffman has to say about the latest Google changes.
One thing seems certain, the changes haven’t stopped, bigger ones are on their way and as marketers and website owners, we all need to be prepared for even more uncertainty.
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