Seems the world has been abuzz about Twitter for months now. It’s not only on blogs and forums, but on “regular” media as well. CNN was (I think) the first to introduce Twitter Tweets in their newscast. I remember watching Rick Sanchez giving a report and in the midst of his report he checked his Twitter account and read aloud some of the tweets he was receiving (in real time of course) about his reporting. He responded by altering the report! In other words, those Tweets that he received changed how Rick (and CNN) were going to originally give the report. The type of information that was eventually reported on was only presented because people were asking for it via Twitter.
It seemed amazing then and it’s still amazing. Basically, what’s happening is that companies across the globe are now able to respond (in real time) to the wants and desires of their audience. This will not only force companies to become more flexible but also to LISTEN to their customers.
So, I’ve been thinking, how can some of my SEO clients actually use this? Hmm…
Well, here are some ideas that just might fly…
People are tweeting everything it seems. If someone got into a car accident and tweeted it from their mobile device, a sharp personal injury attorney who is screening tweets for the word “accident” or the phrase “car accident” could respond to that tweet with his contact information. (I know, a bit of an ambulance chasing type of thing but hey, everyone’s got to make a living!)
The same could also be true for phrases like “divorce” or “child custody” or any other phrase that encompasses the services the attorney provides.
But, remember, don’t push the “SELL” part – push the “EDUCATION” part on your tweets. By educating others you’ll get more customers versus selling. Selling on Twitter is a turnoff.
For Those In The Beauty Industry
A search on Twitter Search for the phrase “skin care” showed me that people are looking for “summer skin care” tips, products, etc. If you’re in this industry, this is a great way to put your brand out in the market place.
What types of questions are people asking about makeup or hair products? Check it out on Twitter! Create an FAQ on your website or write on your blog or newsletter to answer these questions. What a great way to communicate your knowledge base!
Small Businesses in General
Product information can be sent to your customers in an instant! Just let your customers know your Twitter address and ask them to follow you. Look at Zappos and Woot. They’ve taken this to an art form!
These are just some ideas that popped into my head while writing this post but I’m sure you get the concept. It’s all about communicating and listening to customers and prospective customers. It’s all about showcasing your knowledge base and expanding your brand. Gee, doesn’t that sound like the new media advertising SEO marketers have been talking about for at least a decade now?