For years, many years, I’ve been essentially arguing with clients about blogging! Mostly trying to get through their fears of blogging. It seems that most people have this concept that when you write a post in a blog it has to be absolutely perfect. Grammatically correct in every way, it has to get the A+ grade from their old high school English teacher.
That’s just not true. No where near true!
Blogging is about talking and the truth is, every business owner can talk about their business. (Usually to the point where everyone else is rolling their eyes – but you know what I mean!). Our businesses are our “babies” – our “life projects” and we’re proud of the work we do in them. And proud of any successes as well! As we should be!
Anyway, back to blogging. I was sent an article published on CNN Money’s Fortune blog which hits the nail on the head about this blogging/talking concept. Only they gave it a very fancy name. They call it “Corporate Transmedia Storytelling”.
The title of the article is “Why Storytelling Is Essential For Business Leaders“. As someone who sees dozens and dozens of website statistics every week I’m here to tell you that blogging does work. It’s not a magic solution, it’s not quick like PPC, but it’s steady, it’s long reaching and it will bring you to target audiences you didn’t even know existed.
So, grab a cup of coffee (or glass of wine) and sit down and read this article. You’ll love it and hopefully, I’ll have to do less arguing in the future!
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