For years, many years, I’ve been essentially arguing with clients about blogging!  Mostly trying to get through their fears of blogging.  It seems that most people have this concept that when you write a post in a blog it has to be absolutely perfect.  Grammatically correct in every way, it has to get the A+ grade from their old high school English teacher.

That’s just not true.  No where near true!

Blogging is about talking and the truth is, every business owner can talk about their business.  (Usually to the point where everyone else is rolling their eyes – but you know what I mean!).  Our businesses are our “babies” – our “life projects” and we’re proud of the work we do in them.  And proud of any successes as well!  As we should be!

Anyway, back to blogging.  I was sent an article published on CNN Money’s Fortune blog which hits the nail on the head about this blogging/talking concept.  Only they gave it a very fancy name.  They call it “Corporate Transmedia Storytelling”.

The title of the article is “Why Storytelling Is Essential For Business Leaders“.    As someone who sees dozens and dozens of website statistics every week I’m here to tell you that blogging does work.  It’s not a magic solution, it’s not quick like PPC, but it’s steady, it’s long reaching and it will bring you to target audiences you didn’t even know existed.

So, grab a cup of coffee (or glass of wine) and sit down and read this article.  You’ll love it and hopefully, I’ll have to do less arguing in the future!

Yesterday, my business coach pointed out that I very much write like I talk.  He told me “…that’s a good thing.”  (I wasn’t sure!).  But he then followed it up by commenting on my “tone” when I write.  (So, I’m assuming it’s when I talk as well).

Anyway, he mentioned that I “challenge my readers” – in not a very nice way.  Hmmm – at first I didn’t really understand but after he pointed out some examples to me I got the idea.   I guess that’s the Sicilian in me coming out – I’ll have to watch that.  So, if I sound a bit “rough” in my blogs, I apologize, it’s truly not intended.  But feel free to let me know when you notice it in my writings.

I know I try to get my clients to write as much as possible and many of them tell me it’s not easy but I remind them that if they can talk, they can write.  Blogs are so perfect for that.  Just say what’s on your mind and say it as if you were talking to someone over lunch.  Sure, everyone could have “better” writing, but, we could also all be better drivers.  That doesn’t seem to be stopping us from driving!