These days with so many changes being brought out by Google and of course any of the social media programs, it’s important to focus on the important website factors that will help you to improve your business.
I just had a conversation with my copywriter about helping our clients through the process of website marketing. You see, a problem we’ve been encountering lately with several clients is that they are getting caught up in the miniscule details of the website design or text that they completely oversee the focus of the project.
The focus of any business website should be to bring in business – right?
Let me repeat that – Business websites should bring in business. If they don’t, then what’s the point?
We talked about a client who spent 6 months (literally) making changes to the content such as…
- Changing a semicolon to a colon
- Adding or removing commas
- Moving a column of text 2 pixels to the left or the right (sometimes back to where it originally was months before!)
Now, we completely understand that grammar is important, aesthetics are important, usability of the website is important and of course, professionalism. No business owner wants a website filled with spelling errors. BUT, the reality is that there are MILLIONS of websites with MILLIONS of these types of “errors” on them and they are still bringing in business. Look, these types of changes are made throughout the life of the website. It’s inevitable. Websites are written, literally typed in by a human, so there will be human mistakes. Always. Be it real mistakes (like grammatical or spelling errors) or aesthetic mistakes (these will always depend on the viewer – beauty is in the eye of the beholder), there will always be mistakes to be corrected.
But focusing on just these issues, vs. the real issues such as creating new content or re-writing content to focus on new keyword phrases or social media is a poor investment of your time. And no business owner has time to waste!
Focus On The Important Website Factors
And learn to let go of the rest.
The deeper issue here is that website owners who focus on these kind of miniscule issues are more than likely the same ones who fall behind on social media marketing. Because they’re so focused on getting the most perfect copy or aesthetically pleasing page out there – they end up getting nothing out there. They’re frozen by imperfection.
A client asked me yesterday how does Eckweb get it’s business? For the past 8 years there has been only ONE way that I’ve brought in business and that is through my website and through my blog. (You’re reading my blog now). And as you can see, it’s not perfect. I’ve been called the “Queen of run on sentences.” (it’s true). I’m positive I have grammatical errors and probably spelling errors but I write like I speak. It’s the easiest way for me to do it and my goal is to bring in business. And believe me, both my website and my blog bring in LOTS of business!
So, as we struggle to help our clients through this process and help them to move on to the next stage and actually market the website, we advise you to step away from the trees in the forest and try to, instead, focus on the forest. Get going on putting the changes to your website that will actually bring in customers and sales.
If you have any questions or comments about how to focus on the important website factors for your own website, let me know!
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