Esther C Kane

I know, I know, everyone is talking about social media, twitter this and facebook that! What’s it all about? Why is everyone so interested in the minutiae of our lives? Well, I don’t know the answer to that but I DO know that participating in social media is very much like participating in business and [...]

So many website owners spend the majority of their time and dollars marketing their business websites that they forget their names are also part of their business!
Here are some examples:
Mickey Arledge sells name tags, awards and trophies and much more through several websites. He’s been in business for many years and there are thousands of [...]

Using the microblogging tool, Twitter in business is something that many businesses across the world are searching to do. After all, it seems to be the hot trend of the moment and any smart business owner will want to take advantage of it, if they can. But, as I speak to clients across the globe [...]

Social media planning is very important – here’s how you can plan your next exciting marketing campaign.
So many Internet Marketing firms are scrambling to offer social media marketing as part of their marketing campaigns. And who can blame them? It seems that social media programs like Facebook, LinkedIn, MySpace and Twitter have taken over!
But before [...]

In these tough (and seemily getting tougher) economic times, small businesses are popping up everywhere! Internet marketing for small businesses is one of the (if not THE) cheapest form of advertising available. Well, I mean it’s not the CHEAPEST, printing and handing out flyers is cheaper BUT the return on investment is much greater. So, [...]

So, ready to learn (or be reminded of) a secret Internet marketing tip? Ready to increase the amount of targeted traffic to your website? Ready to increase your conversion rates and your sales? Ok! So, let me tell you about this great online marketing tip.
Let me set the stage…
1) On average, the first time someone [...]

Many Internet marketing firms will promise you affordable Seo management services. But, examine what they’re truly offering before you sign that contract! Let’s break the term down.
1) Affordable – what does the SEO firm REALLY mean by the word “affordable”? At Eckweb, we charge $135.00/month for our basic seo package and an additional $130.00/month for [...]

Using the right keywords for Internet marketing makes all the difference not only in the amount of traffic to your website, but in the quality of traffic to your website.
There are 2 keys to using the right keywords…
1) Choose keyword phrases that are popular yet have little competition.
2) Add new keyword phrases to your website [...]

So, you want better search engine placement?
You’re having trouble getting into that first page of Google for your keyword phrases?
You’re scratching your head, you don’t know what else you can do?
Let me turn the light on for you. BE UNIQUE!
I don’t mean in a general sense, I mean think outside of your box. If you [...]

What’s REALLY important when measuring website metrics and analytics?
Now that Google has officially announced that they will no longer accept any automation tools scanning their search engine for website rankings, some SEO firms and SEO webmasters are wondering what can they use for their Website Metrics and Analytics? Honestly, they should have been using other [...]