Tag Archive for eckweb

05 Dec 2010
internet marketing • ppc marketing • seo • small business

Get Ready For 2011


If you haven’t been keeping up with the changes in the Internet Industry – let me be the one to tell you that 2010 brought about MANY, MANY changes.

In 2010:

1) Google changed their algorithim 300 times.  That means they tweaked and changed the rules of how websites are indexed 300 times.  They plan to continue this process.
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2) Social Media has exploded and if you don’t have a Facebook or Twitter account, well, you won’t be able to compete on the Internet.

3) Video has exploded.  Youtube traffic has increased to the point that it’s the second most used search engine on the planet.   With the integration now of Internet TV Boxes, it’s just a matter of time before Internet video marketing grows even more.

4) QR codes began hitting the mainstream.   Wrapping paper made of QR codes linking to videos.  A gift wrapping a gift!

It’s intense, I know.  So much happening, so little time to keep up and even less time to actually implement the changes!  Believe me, I know!!

But, with all that being said, I’m very happy to be able to say that I am taking my company, Eckweb, through this storm!  We’re determined to continue providing affordable Internet marketing services for small businesses and in today’s economy, that’s saying alot!

Our goal in 2011 is to work closer with small businesses and help them to understand all these complexities!  As a small business owner, you don’t have to know the details of every change that has to take place on your website, or your Internet marketing campaign, but you do need to understand the concepts.  It’s this fact (understanding the concepts) that can help you make educated decisions on where to take your Internet marketing campaign.

That’s our goal, to make Internet Marketing Clear and Simple.

Check out our new site at eckweb and keep on checking as we begin the process of streamlining each section of the website to make the entire Internet marketing process for you simpler.


Creative Commons Attribution 3.0 Unported This work is licensed under a Creative Commons Attribution 3.0 Unported.

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20 Jan 2009
article writing • internet marketing • small business

The Benefits of Social Media on Website Traffic


I know, I know, everyone is talking about social media, twitter this and facebook that! What’s it all about? Why is everyone so interested in the minutiae of our lives? Well, I don’t know the answer to that but I DO know that participating in social media is very much like participating in business and social networking groups. At first, you meet a lot of people, you shake hands, you engage in small talk and you get to know a little about each other. But after several meetings you become more engaged and more familiar and more trusting of each other. After several months, hopefully, you’ve gained that person’s trust enough to earn business referrals from them. Or maybe even business from themselves.

These online social media programs are the same thing – at least for businesses they are. The problem is that sometimes the business folks are mixed in with the social folks. So, the "conversation" that you see on the screen ranges from "Deciding on tuna or chicken sandwich for lunch." to "Found some great ideas on small business marketing – click here." So, yes, at this point we do have to weed out what we need from what we don’t need (or care about). But the reality is that the benefits are there.

Nothing tells the truth better than numbers, so here are some stats from 4 websites that we’re marketing. All four websites are participating in social media programs. All four have blogs that they keep up and all four contribute regularly (at least 2 articles per month) to their blog and social media campaigns.

Website 1 – contributes an average of 20 articles per month

28.33 % came from direct traffic
28.79% came from referring sites
42.88% came from search engines

The referring sites are…
stumbleupon.com
promotionworld.com
ladieswholaunch.com
twitter.com

 

Website 2 – contributes an average of 5 articles per month

10.54% from direct traffic
31.05% from referring sites
58.40% from search engines

The referring sites are…
knolstuff.com
blog
linkedin.com

Website 3 – contributes an average of 2 articles per month

7.51% from direct traffic
4.93% from referring sites
87.56% from search engines

The referring sites are…
knolstuff.com
blog
ezinearticles.com
goodsearch.com
geckoe.com

 

Website 4 – contributes an average of 2 articles per month

28.74% from direct traffic
2.01% from referring sites
69.25% from search engines

The referring sites are…
blog
knolstuff.com
goodsearch.com

What’s interesting to note is the direct traffic stats. 2 f the 4 websites above DO NOT participate in any other marketing besides Internet marketing, not even pay per click campaigns. So, the "direct traffic" visitors are probably coming from referrals from clients and/or referrals from visitors to the social media campaigns. It’s hard to tell but it’s interesting to note that factor.

So, you see, there’s no doubt that there is traffic being brought in to websites via social media. So, is it worth it for you to take 30 minutes each day to write a short article about what you already know? And then submit that article to multiple sites? If you really don’t have the time, consider using a social media marketing program like we have at Eckweb Designs. It does the work for you.


eckweb | One comment | Tags: , , , ,
24 Nov 2008
internet marketing • seo • small business

Is Your Name Out There?


So many website owners spend the majority of their time and dollars marketing their business websites that they forget their names are also part of their business!

Here are some examples:

Mickey Arledge sells name tags, awards and trophies and much more through several websites. He’s been in business for many years and there are thousands of people who know his name. So, why shouldn’t he own the domain mickeyarledge.com?

Joseph M. Maus has been a personal injury attorney for many years. His website does a great job of showcasing the services that he provides. But I’m sure that many people remember him by his name. So, why shouldn’t he own the domain josephmmaus.com?

Neil Leavitt provides family law services in South Florida and has been doing so for 30 years. Literally thousands of individuals and families know him by name. So, why shouldn’t he own the domain attorneyneilleavitt.com?

Ben Cranor is the heart and soul of Cranor Roofing and has been giving the area of Atlanta quality roofing services for a long time. His reputation and networking have earned him excellent status in the community, so why shouldn’t he own the domain bencranor.com?

What can these individuals (and you) do with a “name” domain? Do what Cathy Stucker did, she turned it into her own online business card. So many of us have too many qualities and qualifications to put on a business card, it simply won’t fit! BUT, you CAN put several domain names on your business card – one of them being your own personal online business card! Imagine going to your next networking group, you hand out anywhere between 10 and 50 business cards. Later that day, those business cards get piled on a desk and sorted through. Your business card has 2 domains on it. One for your business and one for you. It stands out from the rest. When the recipient of your business card looks up your domain names they will be exposed to your business and to you! They will be reminded of how gracious you were at the meeting (I hope you were gracious!).

And here’s a little tip – if you have a name that’s easily mis-spelled (I can’t tell you how many people write Esther C Cane instead of Esther C Kane) – buy the mis-spelled domain name as well and simply re-direct it to the correct spelling. That way you won’t lose out on the traffic from the folks who either don’t know how to spell your name or simply can’t spell your name.

The point is, when you sell your business, you’re not just selling products and services, you’re also selling the customer service that you provide and that comes from you and your employees. So, go ahead, put yourself out there!


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23 Oct 2008
internet marketing • seo • small business

Using Twitter In Business


Using the microblogging tool, Twitter in business is something that many businesses across the world are searching to do. After all, it seems to be the hot trend of the moment and any smart business owner will want to take advantage of it, if they can. But, as I speak to clients across the globe many are trying to figure out how to use this twitter thing in their business? Here’s how we, at Eckweb Designs, Inc. do it.

1) Joining Twitter is incredibly easy, but the key is to continuously use it. If you post several times a day, that’s great, once a day, that’s good, once every other day, it’s okay, once every few days or more, not so good.

If your company has a 15 minute staff meeting every morning (I know most medical teams do this every day) – and you attend these meetings 100%, you will be UP on the news and events, etc. But if you attend only 75% or 50% of the time or even less, how “up to date” are you on the news of the business? How does that reflect on the amount of respect you get from the other team members?

I know, you’re not in business with the folks you connect with at Twitter, or are you? Just like any social media program, the concept is the same as any networking group you attend. Meet people, get to know them, allow them to get to know you, join discussions and showcase your expertise. Business will come to you, not because you’re selling but because you’re trusted.

2) When I first joined Twitter, I searched for others in the group who were also interested in SEO and Internet Marketing. I began following them. So, initially, I was following ALOT of people. But, every week, I would go through my list and remove the ones who weren’t contributing or the ones who simply were just using Twitter to let me know they were having a cheese sandwich for lunch (What do I care?).

What I ended up with were Twitterers who talk about business. They enlighten me to new articles, new publications, new tools. They share their thoughts and ideas about the work we all do and Twitter has basically ended up as my own personal daily newspaper.

For more information, here’s a great article on 50 ideas on Using Twitter For Business. I’m sure you’ll find lots of great information there.

It’s only been a couple of months but traffic is absolutely coming to my website from Twitter. Time will tell if the traffic converts into leads or sales. But, like any social media group (and any business networking group), it simply takes time to gain the trust of others.

So, go ahead, if you’re considering using twitter in your business, get started today.


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22 Oct 2008
internet marketing • seo • small business

Social Media Planning


Social media planning is very important – here’s how you can plan your next exciting marketing campaign.

So many Internet Marketing firms are scrambling to offer social media marketing as part of their marketing campaigns. And who can blame them? It seems that social media programs like Facebook, LinkedIn, MySpace and Twitter have taken over!

But before you plunk down your hard earned cash (and getting harder every day it seems) make sure to create a marketing plan for your social media campaign. Lewis Green wrote a great article discussing this very topic.

He outlines 6 questions that you should be able to answer BEFORE you enact any social media programs into your internet marketing campaign.

1) Who are your ideal customers? The ones who deliver the most value? What do they look like? What do they want and need?
2) Where do those customers live online and how do we reach them, engage them in conversation?
3) What should be the focus of a blog (or a social networking presence)? What content will be of interest to those readers who make up our ideal customers?
4) How do we ensure that social media is seamlessly integrated with our other marketing tools?
5) How do we drive those readers to our blog and then to our web site, using the blog as a way to interest them in our expertise because of the great content (conversation starters) we create on the blog?
6) How do we create content that is not viewed as simply a marketing and sales vehicle?

The answers to these questions will tell you…

1) What social media programs to join. If your ideal customers are business people, LinkedIn is a great social media program to join. But if your ideal customers are musicians, then MySpace is a better social media program to join.

2) You can find out where your customers “live” online simply by asking them or adding a “link to me” button on your own website(s).

3) 90% of the reason people come to the Internet initially is for information. Be the source of that information and you will increase your sales. So make your blog and online articles a part of your social media program.

4) So often, programs are begun but not maintained. If you’re going to open a Facebook account or LinkedIn account, don’t just open them and walk away. That’s like spending $400.00 to join the Chamber of Commerce and then never going to the meetings.

5) Driving visitors to your blog and social media content is not that difficult. Add links to these in your email signature, in your website, in your printed material, etc.

6) Create content that answers questions your audience is asking. Do you sell name tags? Your audience are more than likely business owners and business employees. Supply information in your blog answering questions like “How To Get Through An Interview” – “How To Ask For A Raise” – etc. These are relevant to your audience.

Mr. Lewis finishes his excellent article with a great formula…

“X, with X being integrated planning, = Y, with Y being ROI. And in today’s lean times, those who fail to deliver Y will soon be victims of budget cuts. And without an objective, goals, strategies to meet those goals, and tactics (tools) to achieve the strategies, we shall perish, no matter the tools we use.”

The bottom line of ANY marketing campaign is the ROI (Return On Investment) – bring in traffic which then converts into sales. If the campaign does not do this, something went wrong. Plan ahead and the chances of getting a great ROI are much, much better! Social media planning is worth the time and effort.


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09 Oct 2008
internet marketing • seo • small business

Internet Marketing For Small Businesses


In these tough (and seemily getting tougher) economic times, small businesses are popping up everywhere! Internet marketing for small businesses is one of the (if not THE) cheapest form of advertising available. Well, I mean it’s not the CHEAPEST, printing and handing out flyers is cheaper BUT the return on investment is much greater. So, in the long run, it’s the cheapest!

But, you do have to do your homework. SEO pricing is all over the map. You can find Internet marketing firms that sell services anywhere from $100.00 all the way up $50,000. But be careful what you buy. I’m not saying you have to spend $50,000, far from it. Just be aware of what you’re getting for the price. As the SEO webmaster with Eckweb Designs, Inc., I can tell you that specializing in small business Internet marketing has focused us on low prices with maximum service. Meaning, our clients get the most bang for their bucks.

But, enough of that, let’s get down to some tips, ideas and advice that small businesses can use in their Internet marketing strategies.

1) Visibility – make sure your website is visible to the search engines. The majority of website designers do not know how to create websites for the search engines. Yes, they can create beautiful websites, no doubt. But search engines don’t look at the visual aspects of the website. They look at the coding. You can spend hundreds of thousands of dollars on Internet marketing for your website, but the bottom line is, if you website is difficult for the search engines to read, it will be extremely difficult to get it indexed and placed on the first page.

2) Roam – your website is just one spot on the Internet. And with over 5 million new websites being submitted to search engines every single day, that spot gets smaller and smaller! How do you combat this? By making your spot larger! That means get yourself on as many different websites as possible! Today, just about anyone can be famous for a while. With all the reality shows and YouTube videos out there, it’s fairly easy! So, where can you roam to increase your Internet spot? Social media sites are excellent. Here are some places…

a) Facebook
b) LinkedIn
c) Twitter
d) Knolstuff
e) Ladies Who Launch
f) Geckoe
g) Ezine Articles
h) Promotion World
i) Flickr
j) MySpace

These are just a very few of so many places! The one thing to remember about roaming, is that you must keep up with them. Think of each of these as a networking group. You can spend your $400.00 (or whatever the fee is) to join a local networking group, and if you go a few times you’ll meet some people but you won’t necessarily get any businesses. But if you keep going, after a while you will begin seeing business. You get out of them what you put in! The same holds true for these types of programs.

3) Go Local – list your website in as many local search engines and directories as you can find, that includes Google Maps, Google Earth, etc. As gas prices continue to climb (or gas becomes scarce – as it did lately in Atlanta) more and more people use the Internet to search for local services BEFORE they get in their cars. So, take advantage of this by getting your website on as many local engines as possible.

4) Gain Trust – there are SO many websites out there that are just fancy brochures. Attorney and physician websites are great examples. These sites are usually so predictable. They show who the attorney or doctor is, what their credentials are and what specialties they service. Oh yeah, and how to get to their office. That’s pretty much it. Now, these doctors and lawyers may THINK that just by providing this information they can get sales from the site. But the truth is, this information will only bring visitors to the site. In other words, the website can get indexed in the search engines, but once visitors come to the website, they need to trust you to convert from visitor to a client. Conversions are the REAL measure of a website’s success, not the number of visitors. There are 2 ways to gain trust via websites…

a) Be useful – don’t just give a brochure of who, what and where you are. Let people know your expertise. Showcase it. Are you a bankruptcy attorney? Then answer questions on your website about bankruptcy. Have detailed, easy to read information on your website explaining the bankruptcy laws. Be useful to the viewers who are coming to your website and you will gain their trust. Don’t just sell your services, educate others about your services.

b) Reviews – testimonials and reviews from others is a great way to earn trust. Encourage your clients to write in reviews on your Google Map and other local directories. Put testimonials from clients on your website. They will pay off.

I know, all this seems overwhelming, it’s alot of work, that’s for sure. But you don’t have to do it all yourself. As a website owner and small business owner, you don’t have the time to do it all. That’s where you look for Internet marketing firms that can help you. The ROI (return on investment) is very high and it truly can be the cheapest form of advertising. At Eckweb Designs, Inc. we keep our monthly fees very low. For the complete marketing package, the monthly fee is only $270.00 per month. You can go as low as $135.00 / month for the basic package. Our services have helped many, many small businesses. Just ask Mickey Arledge of Name-Tags.net or Jim Kelderhause of CertifiedWindowsandDoors.com or Carmela Smith of CoastalClosings.com or Sam Assini of SamAssini.com or Jeff Blum of MagicalSongWriter.com or Ben Cranor of Cranor-Roofing.com, or many others.

Internet marketing for small businesses is the best way to get your business up and running!


eckweb | No comments | Tags: , , , ,
07 Oct 2008
internet marketing • seo • small business

Secret Internet Marketing Tip


So, ready to learn (or be reminded of) a secret Internet marketing tip? Ready to increase the amount of targeted traffic to your website? Ready to increase your conversion rates and your sales? Ok! So, let me tell you about this great online marketing tip.

Let me set the stage…

1) On average, the first time someone goes to the Internet to look for something (be it a service or a product), what they are looking for is information. In other words, they begin the process of gathering information about that service or product. That’s the beauty of the Internet. The information is all right there at your fingertips.

2) Part of this first step is to read reviews, testimonials, etc. about that product or service. Basically, learning about it’s reputation. After all, that’s how trust is created online.

3) The next step the Internet searcher then takes is to look through the top 2 or 3 websites that he kept finding in his research. Let’s say he searched 10 different sources. And in those 10 different sources he kept seeing the same 2 websites mentioned with positive comments. With that kind of reputation, he’s going to go to those websites and research further. More than likely, his purchase will be from one of those 2 websites.

What’s The Secret Internet Marketing Tip?

Setting your website up to gather that online reputation.

Here’s how you can do it.

1) Testimonials on your website – this is actually one of the least effective methods because it’s perceived as being controlled by you. Of course, every business owner will only put positive testimonials on their website! But, it doesn’t hurt to have them on there, either. And it’s easy enough to get positive testimonials from your clients to put on the website.

2) Blogs – when you write an article and post it on your blog – others have the opportunity to comment on that post. Those comments, and your responses help to build your reputation. Viewers will see how you respond to questions, statements, criticism, etc.

3) Google Map Reviews – when you’re listed on Google Maps, viewers can write a review about you, your product, your service. It’s free, and I would encourage you to ask your clients to write those reviews!

4) Social Media – use the groups at social media programs like Facebook, LinkedIn, etc. Connect with your clients via those programs and they can provide you with recommendations, reviews, etc.

By creating a space on your website for testimonials and reviews from your clients, AND creating other spots online for viewers to find information ABOUT you, your product, your service, you begin to build that very valuable online reputation.

Secret Internet marketing tip? Not really a secret, just an underused method! So, give it a try! You’ll like it!


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05 Oct 2008
internet marketing • seo • small business

Affordable SEO Management Services


Many Internet marketing firms will promise you affordable Seo management services. But, examine what they’re truly offering before you sign that contract! Let’s break the term down.

1) Affordable – what does the SEO firm REALLY mean by the word “affordable”? At Eckweb, we charge $135.00/month for our basic seo package and an additional $130.00/month for our social media package. We receive emails and phone calls from potential clients every day and some of these folks are already involved with another SEO firm. What are they paying? Anywhere from $800.00 to $3000.00 a month for their SEO management services. Now, how many small businesses can afford that, really?

2) SEO – what does the Internet marketing firm include in their SEO package? What do they consider SEO? You and I know that SEO (Search Engine Optimization) is all about organic listings, incoming links, website architecture, website content and keyword research. Those are the very basics of SEO services. But, listen carefully to the Internet marketing firm and ask them directly, “What do you consider to be SEO?” You may be surprised to hear everything from PPC to article writing and nothing about keyword research!

3) Management Services – every SEO firm provides different management services, call 10 SEO firms and you’ll get 10 different answers. So, don’t be afraid to ask, “What do you include in your management services? – Exactly?” Just to give you a baseline, I’ll list the SEO management services that we provide at Eckweb.com for the affordable rate of $135.00/month.

a) Manual submissions to smaller search engines and directories. Your website will be indexed by the larger search engines, some sooner than others, depending on a variety of optimization factors, but the point is, no website needs to be submitted to Google, Yahoo, MSN, AOL, etc. But, the smaller engines and directories, they don’t have the sophisticated programming that the larger ones do, so, in order to get listed in those smaller engines and directories, the website has to be submitted, manually. The benefit of being listed in these smaller engines and directories is the link BACK to the website. Anchor text links are important to the algorithms of the larger search engines so you want them. And one way to get them is to be included in smaller engines and directories.

b) Monthly review of website logs and statistics. A report is generated every month to all our clients giving them a synopsis of their logs. How many visitors, where is the traffic coming from, what pages are doing well, which ones are not? And more. Comparing the reports month after month gives the website owners a view of how the website marketing campaign is doing.

c) New keyword phrases. It’s all about the Keywords!! Get the right keywords on your website and you’ll get traffic. The more keyword phrases, the more traffic. In order to market more keyword phrases you need more pages. Get anchor text links towards those keyword phrases and your website will rock! Each month we provide our clients with 3 keyword phrases that their target audience is looking for, but the website is not marketing. The client has the option to create new pages, articles, blog posts, press releases, whatever they see fit with those keyword phrases. We even provide a copywriter if needed.

d) Competition report. Every business wants and needs to know what their competition is doing. Whether it’s the store down the street, or the website that’s ranking higher for the same keyword phrase their trying to market. Every month we review one online competitor and compare it to the clients’ website. This gives the client information so they can make an educated decision on how to move the Internet marketing campaign forward.

e) Tips, Suggestions and Ideas – all this information is great to have but what good is information if it doesn’t produce an act? Reviewing stats, checking out the competition, etc. will do nothing for you if all you do is read the information and put it to the side. We take it a step further. We provide you with recommendations on what you could, should do as the next step in your Internet marketing campaign all based on the data we’ve collected.

f) Search engine ranking report. I think every SEO marketing firm provides this, it’s just a review of where the website can be found for the keyword phrases being marketed. These are reports generated by a computer program and they’re not always accurate because, the truth is, rankings change hour to hour. So, these reports are really just a snapshot of where the website was found the moment that the program was run. But, it does give the website owner an idea of where the website can be found.

So, there you have it. Now, at least you can compare several companies and determine whether they truly are providing affordable seo management services that fit your needs.


eckweb | No comments | Tags: , , , ,
22 Sep 2008
internet marketing • seo

Keywords For Internet Marketing


Using the right keywords for Internet marketing makes all the difference not only in the amount of traffic to your website, but in the quality of traffic to your website.

There are 2 keys to using the right keywords…

1) Choose keyword phrases that are popular yet have little competition.
2) Add new keyword phrases to your website on a regular basis.

Is it really that simple? Well, yes and no. Although it’s simple, it involves work from you, the website owner. Why? Because Internet marketing is about getting the website on the search engines and making it work for the target audience. But the information that’s on the website, well, the Internet marketing firm isn’t an expert in your field so although they can give you the keyword phrases to market, they’re not the best ones suited to write the content for your website.

So, how can you help yourself (and your bottom line) when it comes to keywords for Internet marketing? Here are the easy steps:

Your Internet marketing firm should be providing you with new keyword phrases each month. Take those phrases and WRITE about each one. Here’s how…

a) Use the keyword phrase in the title of your article.

If your keyword phrase is “Name Tags” – then use the phrase “name tags” in your title. Something like…”Using Name Tags For Social Events”.

b) Use the keyword phrase at least 2 times in the body of the article.

In the body of text that you write, include the keyword phrase. Try to keep the keyword phrase intact. If your keyword phrase is “custom name tags” then try to keep the entire phrase “custom name tags” together.

c) Use semantics.

Google looks for the keyword phrase that you are marketing but it’s a smart search engine. It also looks for related keyword phrases. So, when you begin writing about your keyword phrase, look for related terms by going to Google and typing in…

~name ~tags (that little wiggle in front of each keyword is called a tile). Always add the tile in front of each separate word of your keyword phrase. If your keyword phrase is “custom name tags” then your semantic search should look like ~custom ~name ~tags. You get the idea.

Look for all the words that Google has bolded in the top 30 results. These bolded words are the related keywords that you can add to your article. It’ll help Google realize that your article really is about your keyword phrase.

c) End your article with the keyword phrase.

At the end of your article you can write something like “For more information about name tags, call us today at 555-555-5555.” The idea is to use the keyword phrase at the end of the article.

This “article” can be written and placed on your website as an additional page, and/or it can be used on your blog, in your social media accounts, in free article submission sites, etc. The idea is to get as much use out of this one article as possible.

You can write one version for your website and another modified version for your blog. The point is to write it. Get in the habit of writing, assign someone in your company to write it, make it a group effort from everyone in the company, whatever!!! But get writing!!


eckweb | No comments | Tags: , , ,
28 Aug 2008
internet marketing • seo • small business

For Better Search Engine Placement – Get Out Of Your Box


So, you want better search engine placement?

You’re having trouble getting into that first page of Google for your keyword phrases?

You’re scratching your head, you don’t know what else you can do?

Let me turn the light on for you. BE UNIQUE!

I don’t mean in a general sense, I mean think outside of your box. If you hired an SEO firm and if they’re doing their job, they should be feeding you new keyword phrases, new ideas, new trends on what you can do with your online business to grow. Here are some real life examples…

Example One:
AdamsLaw4Men.com and SamAssini.com
Attorney Gerald Adams and Attorney Sam Assini, like so many other attorneys in Florida specialized in divorce. Both wanted to market their businesses on the Internet and during the web design interview, both reported they specialize in Men’s Rights.

Result: Both these websites have increased their traffic over 50% and more important, the TYPE of traffic that is coming to these sites is targeted with a high conversion rate.

Example Two:
CoastalClosings.com
The owner of Coastal Closings Mobile Notary Company, Carmela Smith had enjoyed years of success with her website but she was ready to take it to the next level. How could she make her website unique? Her SEO firm advised her that through their keyword research, they could see that individual pages for mobile notary services in each city and county in Florida would be beneficial to the site.

Result: The number of unique visitors to the website has increased by 75% in just 3 months and during a time when the housing industry (and anyone associated with it) has been hit hard, Coastal Closings is doing quite well!

Example Three:
The owner of Name-Tags.net, Mickey Arledge was tired of the “same old, same old”. He wanted some real results for his website. But how to make name tags unique? His SEO firm recommended article marketing to jump start the process. And did it ever!

Result:
The SEO copywriter was very creative and created a SuperHero name tag called Nano. The article caught on and has been reprinted many, many times! As a result, the number of incoming links to the website increased. Along with proper SEO, this boosted his website rankings from beyond page 50 to page 1 on Google! The average number of daily visitors to his website was 8 in February 2008, and this has increased to an average of 150 in August 2008. Summer is normally a slow time for Mickey’s name tags business but he reports that this summer “I’ve been very steady…”

So, if you’re searching for better search engine placement, do something you don’t normally do. Get out of your box and LISTEN to what your target audience is looking for.


eckweb | 4 comments | Tags: , , , ,
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