As a professional Internet Marketer, I am often asked for Internet Advertising Ideas. It could be from a potential client on the phone or from someone I meet at a party. So many people have the notion that Internet marketing is some kind of bag of “secret tricks”, I suppose they are on the lookout for new and interesting Internet Advertising Ideas.
Well, in my 8 years of experience with Internet advertising, I’ve accumulated some knowledge about Internet marketing, so here are my “Internet Advertising Ideas“.
1) Be specific about what you’re marketing. If you sell greeting cards, assign several pages to each niche of greeting cards that you sell. “Birthday cards”, “Get Well cards”, “Thank You cards”, etc. This allows you to focus specific keyword phrases onto these niche pages and it allows the search engines to identify what the pages are about.
2) Write, write, write, write, write!!!! Do it yourself, hire someone, barter with someone, whatever! You are supposedly an expert in your field, well, show it! You gain trust from viewers on the Internet, you gain exposure on search engines and directories and guess what? Even the search engines will see that your website must be a hub of information because of all the incoming links! Post what you write on blogs, free article submission sites, your own website, other websites, forums, message boards, social networking groups, etc.
3) Craigs List – post your items on Craigs list, it’s free!
4) Create your own commercial and YouTube it!
5) Get your website optimized! Only about 20% of websites are actually optimized, which means that 80% are NOT! I don’t get it. What’s the point of having a business website if it doesn’t bring you business?
6) Add coupons to your site. There are directories out there that only accept websites with coupons on them. To get your site listed on those directories and benefit not only from their traffic but the incoming link to your website, you need coupons on your site. It’s as easy as adding another page to your website!
7) Internet advertising ideas also includes reviewing your website for flaws. Do you have enough call to actions? Is your contact information easily accessible? Do you have forms for your visitors to fill out? Do you change your content? There are many, many issues to consider! One huge mistake many website owners make is to create a website and forget about it. Websites are not brochures, they’re not flyers, they’re meant to be interactive and dynamic.
PPC (Pay Per Click) is one of those Internet Advertising ideas that can be quite costly but depending on your product and/or service, it can also be very profitable. The trick to PPC advertising is to make sure to keep tabs on the ROI. In my experience, after 3 months of marketing the ROI begins to decrease. It doesn’t mean you should stop the PPC campaign but perhaps you should focus the campaign on other keywords or themes.
9) Find out what your audience wants and then give it to them. How do you do that with Internet advertising? Easy! What are they typing in? What questions are they typing in? What information are they looking for? How do you do this? Well, there are programs out there that capture SOME of the keyword phrases people type in, programs like Keyword Discovery and Wordtracker. You can also use the Google AdWords tool, although this shows you what people are bidding on, not necessarily typing in.
10) Create a mailing list and use the mailing list. That means provide your customers, past, current and future ones with SOMETHING. A newsletter, an update of sales, events, etc. Anything to keep your company name, your company products and services as easily available as possible.
Internet Advertising Ideas are not “secret” or “magic”, they’re advertising like most any other business advertising. It just takes some planning and action by people who know the medium.
If you want to discuss other Internet Advertising Ideas, feel free to contact me, Esther Kane at Eckweb Designs!
