Esther C Kane

As an SEO webmaster, I am continuously “scolded” by copywriters. I don’t mean Internet copywriters, I mean copywriters, those who write for print. “Writing for websites”, I tell them, “is not the same as writing for print.” What’s their usual response? I’m not writing for SEO, I’m writing for the readers! I’m not manipulating my [...]

As an SEO webmaster, I am continuously “scolded” by copywriters. I don’t mean Internet copywriters, I mean copywriters, those who write for print. “Writing for websites”, I tell them, “is not the same as writing for print.” What’s their usual response? I’m not writing for SEO, I’m writing for the readers! I’m not manipulating my [...]