Esther C Kane

If anyone asked me “What’s the most common question you get from prospects?”  My answer would be, “What’s the secret to getting my site on top?”
I usually laugh a little and say something like, “…there is no secret…just hard work…”  But I wonder if they believe me.  Maybe sometimes they do.  Certainly the ones who [...]

If you’ve read anything I’ve written in the last 10 years or have heard me speak at any one of the gatherings I’ve been invited to, you may have heard me use the phrase “Feed the Fetish”.
What I mean, when I say that, is Feed The Customer!  On the Internet that means, feed their current [...]

In today’s tough economy, more and more individuals are looking at earning income on their own.  In other words, starting a small business.  It doesn’t matter if the business is from the kitchen table or from an office, the number of small businesses are exploding.  It’s no surprise.  With fewer available jobs, it’s just a [...]

There’s no doubt that the BEST use of any website statistics programs is tracking the goals that you set up for the website.
Wait, what?  Did I hear you say “What goals?” – Are you one of the millions of website owners who don’t have specific goals for each website page?  Then,  what are you marketing?  [...]

Here, at Eckweb Designs, Inc. we use Google Analytics for our Internet Marketing clients.  Not only does it allow us to analyze a plethora of information, but it also is very customizable (which we love!).  So, if you haven’t yet used it or you don’t know how to use it, let’s see if we can [...]

One of the most underused methods, I think, of website optimization is the act of analyzing competitor websites.  There’s alot of talk about keyword research, optimizing meta tags and website pages, H1 tags, etc.  But not much about analyzing the competition.  So, here are some things that I do for my clients to identify what [...]

There are a few tools available for collecting and breaking down website statistics.  Some are free, some are not but each have their own pros and cons.
Free Website Analytics Tools
Google Analytics
By far one of the most (if not THE most) popular website analytics tools around.  It’s powerful, it’s full of great features which are constantly [...]

Vanessa Fox from SearchEngineLand reports that “Google made between 350 and 550 changes in its organic search algorithims in 2009″.   So, whatever Google’s rules were on January 1, 2009 for ranking websites, they were quite different December 31, 2009!
What’s a site owner or SEO webmaster to do?
Well, stick with the basics for one and of [...]

Many website owners focus on their website traffic report as their Main Report of how the website is doing.  But the traffic report is really just the result of all that is being done on the website.  It doesn’t give you information on what needs to be done to get those great traffic reports.
As the [...]

Okay, so I was reading my list of blogs the other night and I came across this interesting new concept.
http://www.mapenvelope.com/
Basically, you type in your office address and it prints it onto a template which you can then print, fold into an envelope and send it out to your clients.
It’s an interesting concept but how could [...]