Esther C Kane

There are so many tools out there for keyword research and some of them are great and some not so great.  But the key is to find several tools that you are comfortable with (and have good results from) and then stick with them. For us here at our SEO Firm, Eckweb Designs, Inc. one [...]

Okay, once in a while I get to pat myself on the back.  This is one of those times. If you’ve been reading my blogs for a while or if you’ve spoken to me about SEO Services (Search Engine Optimization) then you know that I often mention the concept and focus on conversion.  I often [...]

So often I find myself in an argument with a new client over keywords.  Basically, the scenario is usually… They want to be found for a main keyword phrase. And I want them to be found for keyword phrases that convert into sales. What’s the difference you say?  Let me tell you! 1) It’s more [...]

There are many tools out there that can help you with keyword research and Google Insights for Search is just one of those tools. But I find that not many people really know how to use it. So, I thought I’d give you some examples of how our Internet Marketing firm uses this great little [...]

If you’ve done any Search Engine Optimization (SEO) work or Internet Marketing work (or both) then you’ve probably read about Google’s rankings and how they look at website themes. And if you haven’t read this, well, let me introduce you to the concept. Google’s “world domination plan” (sarcastically said) is to provide it’s users with [...]

Well, today is a great day! About 6 months ago we (Eckweb Designs, Inc.) signed a contract with a new client who sells Name Tags among other products. He had been using another SEO firm for a few years and he was not seeing the kind of results that he wanted. His main complaint was [...]