Esther C Kane

A Top SEO Technique is the use of Keyword Themes I know that if you’ve been reading about Internet marketing you have a grasp on the concept that it’s all about the keywords. The words that you have on your website pages will make or break the success of the marketing campaign. I mean if [...]

I’ve been talking Internet marketing for 11 years now and I sometimes forget that there are many small business owners who still don’t know how to use their websites for their businesses. It’s easy to get so comfortable with what you know that you forget what others don’t know! One of the very most basic [...]

If you’ve spent any time working with us here at Eckweb, you know that we LOVE stats! Not just stats about demographics or Internet usage but on the websites that we market as well. After all, we can’t follow every website and visitor 24 hours a day – so – we rely on the statistics [...]

If you use Google to any extent – you will have noticed that when you begin typing a phrase in the search box, Google finishes it for you.  This is called Autocomplete.  According to Google, the explanation of this service is… “As you type, Google’s algorithm predicts and displays search queries based on other users’ [...]

Long tail keyword phrases are one of the very best SEO tools available. If your SEO webmaster is not utilizing long tail keyword phrases, you may be missing out on a very important segment of your target audience. You see, long tail keyword phrases are usually the most profitable phrases because they are most often [...]

Using the right keywords for Internet marketing makes all the difference not only in the amount of traffic to your website, but in the quality of traffic to your website. There are 2 keys to using the right keywords… 1) Choose keyword phrases that are popular yet have little competition. 2) Add new keyword phrases [...]