If you haven’t heard or used Pinterest yet, let me tell you it’s a bit addictive. And with having said that, I will admit that it’s the creative side of me that finds it so addictive. You see Pinterest is basically a bulletin board of all the things that people find to be cool. And yes, the stats report that the majority of users on Pinterest are women.
So, if your target audience is women, I strongly recommend that you get your business tuckus on that site! Here are some tips from Mashable on what to do.
1) Upload your own images at least some of the time. Yes, you can repin other images but the chances of going viral are greater if they are original.
2) Just like websites, name the image (the filename) using your keyword phrases. So, if you are a family attorney you can name your image family-lawyer-for-single-mothers.jpg (or something like that).
3) When you do repin images, do it from a variety of sources. Don’t just continuously use the same source.
4) After you’ve uploaded the image, go back in and create a link to your website or blog or Google Page or whatever.
5) The descriptions for your images can be as long as 500 characters so use as much of that 500 allowance as possible and don’t forget to use your keyword phrases.
6) Just by reviewing Pinterest yourself, you’ll be able to get an idea of what catches your eye, what seems of interest to you and then you can use that information to help you choose the types of images and information you’ll put on Pinterest yourself. It wouldn’t hurt to get several opinions from other folks either.
7) DO NOT ADVERTISE – just because your business is joining a social medium doesn’t mean it’s all about marketing your business. Remember those networking groups you go to (or used to go to)? The point wasn’t to Sell Yourself, the point was to get others to know you, to trust you and THEN they might do business with you. It’s no different here (except you don’t have to deal with cold scrambled eggs.)
8) Engage with other Pinterest users that are of interest to you. Comment on their boards, Like them, etc.
9) You want to give others the opportunity to Follow and Pin the images on your website as well (if it’s appropriate). So, ask your web designer to add the Follow and Pin It buttons from Pinterest on your site.
10) Be creative – that’s what Pinterest is all about.
11) Videos can be pinned on Pinterest as well as images.
12) Image sizes do matter on Pinterest. There’s no limit on vertical size but the limit on horitontal width is 554 pixels. But rule of thumb is to keep your images smaller rather than larger. Not so small that they can’t see the image but not so large that they have to scroll through. Again, look at the kinds of images that you’re attracted to and take the cue from there.
13) Have fun with this social medium. It’s a GREAT tool!
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