Esther C Kane » multiple domains http://estherckane.com Internet Marketing / SEO - Tips, News and More Mon, 21 May 2012 19:24:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 If It’s Good Enough For The Big Boys… http://estherckane.com/2008/12/if-it%e2%80%99s-good-enough-for-the-big-boys%e2%80%a6-2/ http://estherckane.com/2008/12/if-it%e2%80%99s-good-enough-for-the-big-boys%e2%80%a6-2/#comments Sun, 21 Dec 2008 19:54:15 +0000 eckweb http://estherckane.com/?p=234

One question I get quite often is “Should I buy several domain names?”

My answer is usually “Yes” and I’ll give you two reasons why.

1) You should buy your domain name with different extensions. In other words, if your domain is www.roberts.com then you’ll want to also buy www.roberts.net, www.roberts.biz, etc. The point is to keep someone else from buying them.

2) It’s better to have multiple, niche websites than to put all your information into one website. Why? Because the niche websites can provide more information and be structured more “themed” than one website with everything.

3) The large companies all do this. They have separate websites each one marketing a specific service or two that they provide. Think about it. If you publish one book and put 100 copies of 1 book in a bookstore, you’ll get some sales (hopefully). But if you publish 5 books and put 100 copies of each of those 5 books in a bookstore, you’ll get more sales.

So, for the extremely low price that domain names go for, my recommendation is always


]]> http://estherckane.com/2008/12/if-it%e2%80%99s-good-enough-for-the-big-boys%e2%80%a6-2/feed/ 0 If It’s Good Enough For The Big Boys… http://estherckane.com/2007/12/if-it%e2%80%99s-good-enough-for-the-big-boys%e2%80%a6/ http://estherckane.com/2007/12/if-it%e2%80%99s-good-enough-for-the-big-boys%e2%80%a6/#comments Fri, 21 Dec 2007 17:54:27 +0000 eckweb http://estherckane.com/?p=5

One question I get quite often is “Should I buy several domain names?”

My answer is usually “Yes” and I’ll give you two reasons why.

1) You should buy your domain name with different extensions. In other words, if your domain is www.roberts.com then you’ll want to also buy www.roberts.net, www.roberts.biz, etc. The point is to keep someone else from buying them.

2) It’s better to have multiple, niche websites than to put all your information into one website. Why? Because the niche websites can provide more information and be structured more “themed” than one website with everything.

3) The large companies all do this. They have separate websites each one marketing a specific service or two that they provide. Think about it. If you publish one book and put 100 copies of 1 book in a bookstore, you’ll get some sales (hopefully). But if you publish 5 books and put 100 copies of each of those 5 books in a bookstore, you’ll get more sales.

So, for the extremely low price that domain names go for, my recommendation is always


]]> http://estherckane.com/2007/12/if-it%e2%80%99s-good-enough-for-the-big-boys%e2%80%a6/feed/ 0