If you own a small or home based business, you’re probably tuning in to the news station every night wondering if today is the day the economy goes into a recession. Is the market up? Is the market down? It’s enough to give you a headache, I’m sure!

Whenever the media and the government begin mentioning words like “recession” or “inflation” every small and home based business across the globe begin worrying. It’s only natural. But I have an idea on how you can lessen the blow if and when it ever does come.

My idea is to get outside of your comfort zone. If you own a brick and mortar store and you sell only to customers that walk in to your brick and mortar store, get outside of that comfort zone and begin selling online. It’ll open up your store to the rest of the world.

If you already sell online but you’re currently only selling within a specific country, get outside of your comfort zone and begin adding pages to your website aimed at other countries, in other languages, etc.

If you currently sell 10 different items, consider adding 10 more items. Expand your inventory and attract more customers to your business.

If your service has always been aimed at one or two specific industries, and your product or service applies to other industries, begin marketing to all those other industries you have been ignoring.

The idea is to explore new venues of income. Multiple streams of income will help you and your business through any downturn in the economy, no matter where in the world you are located.